Customer Experience Product Manager

Farmers Insurance

7d•$96,075 - $182,625•Hybrid

About The Position

The Customer Experience Product Manager leads strategy and execution to drive Specialty Product sales growth and user adoption across our digital quoting and purchasing platform. This role combines data-driven product marketing with strategic sales enablement to enhance consumer experience, streamline digital journeys, and accelerate revenue performance. Partnering closely with product, UX, and analytics teams, this role defines opportunities to enhance the digital sales funnel and delivers initiatives that optimize platform engagement and conversion.

Requirements

High School Diploma or equivalent required.
Five plus years experience required with extensive relevant customer understanding/user research/consulting experience, packaging and delivering insights to influence change.
Six plus years combined experience required in analytics, performance reporting, and/or process improvement.
Advanced project and process management experience.
Agile preferred.

Nice To Haves

Bachelors degree preferred.
5+ years of product marketing experience in consumer applications with proficient expertise in digital product management, program management, and agile methodologies
Exceptional communicator, influencer, and collaborator with executive and cross-functional teams.
Experience in developing user stories, requirements documents, and driving product innovation.
Self-starter who thrives in fast-paced, collaborative environments.
Proficiency or experience working with Digital Analytics (Google Analytics, Adobe Analytics, MixPanel, etc.) tools

Responsibilities

Responsible for Driving Specialty sales Growth within the direct distribution channels (on-line and call center)
Develop and document business and technical requirements for strategic initiatives that drive growth, enable new digital capabilities, and leverage emerging technologies.
Serve as a strategic integrator between business needs and technology solutions, leading cross-functional teams (marketing/media, product, data, technology, and analytics) to collaboratively develop, prioritize, and execute detailed product roadmaps and initiatives that advance customer and marketing objectives while driving conversion, retention, and engagement.
Uses analytical knowledge and program/project management best practices to sponsor key transformation projects, as the main business owner, or Agile Product Manager to lead cross-functional projects prioritizing work in backlogs, and drive for products that deliver to our experience expectations. Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation.
Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions.
Drive sales analytics research and best practices, analyzing the competitive landscape, innovation trends, and digital marketing data to translate complex findings into strategic recommendations, guide roadmap decisions, and provide actionable insights that accelerate growth and optimize the customer experience.
Applies advanced knowledge of analytics and tools to drive change with partners to create/enhance Customer Experience capabilities.
Develop pilot measurement plans and implementation control plans with Customer Analytics to articulate benefit attribution based on customer experience enhancements or new capabilities.
Assists with planning process by leading analysis and producing cost-benefit analysis for proposed Customer Experience projects.
Performs other job duties as assigned.