Customer Experience Manager

Renfro BrandsWinston-Salem, NC
Onsite

About The Position

Soffe is seeking a skilled Customer Experience Manager to lead our Customer Experience team. This role is responsible for developing the customer experience function across both direct-to-consumer and wholesale channels. Reporting to the Director of Ecommerce, this role will own customer service operations, customer experience strategy, CX technology optimization, AI-driven service enhancements, and reporting & analytics. The Customer Experience Manager will ensure that all Soffe customers have an excellent experience with the brand and drive customer loyalty.

Requirements

  • 2-3 years’ experience working with customer service software platforms (Ex. Gorgias, Zendesk, Kustomer, etc.)
  • 2-3 years’ experience using e-commerce platforms (Ex. Shopify, Magento, Squarespace, etc.) to support customer service.
  • Ability to work with time constraints, independently and with teams.
  • Strong written and verbal communication skills
  • Strong attention to detail
  • Ability to thrive in a fast-paced, results-oriented environment.
  • Bachelor’s degree in Business, Marketing, Communications, or related field preferred, or equivalent combination of education and experience.
  • 5 - 7 years’ customer service experience.
  • 1 – 3 years of people leadership, supervisory, or team lead experience preferred.

Nice To Haves

  • Interest in fashion & current trends a plus
  • Shopify administration
  • Gorgias or Zendesk administration
  • Customer journey mapping
  • CX automation and workflow design
  • AI-powered support tools
  • Google Analytics or similar reporting tools
  • Excel and dashboard reporting

Responsibilities

  • Ensure that all Customer Experience Specialists are consistently providing genuine, friendly, personable, and professional customer service.
  • Identify opportunities to improve the customer journey from acquisition through retention, leveraging data to provide recommendations.
  • Drive initiatives that improve customer satisfaction, loyalty, repeat purchase behavior, and lifetime value.
  • Develop & maintain customer experience reporting, leveraging insights to improve customer experience & inform partner teams.
  • Represent the voice of the Soffe customer within internal meetings & among partner teams.
  • Build, document, and continuously improve all customer service processes and workflows. Includes creation & maintenance of SOPs for customer support.
  • Support the Director of Ecommerce in maintaining an exceptional online shopping experience – including assistance with site audits & executing customer-facing website updates, testing, and quality assurance.
  • Lead administration and optimization of Customer Experience software, including workflows, automation, macros, rules, and reporting.
  • Develop, implement, and optimize AI-driven customer service capabilities, including chatbots, automated responses, knowledge bases, and self-service tools to improve efficiency, scalability, and customer satisfaction while maintaining a personalized customer experience.
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