Customer Experience Lead

Serval•New York, NY
•$170,000 - $230,000

About The Position

Serval is hiring a Customer Experience Lead to own and build the post-contract customer experience, from welcome and implementation through customer engagement, recognition, and advocacy. This is a build-it-from-scratch role with the potential for increasing scope, budget, and team as customer experience becomes a core pillar of company growth. The role works across Customer Success, Deployment, Sales, Product, Support, Marketing, Events Marketing, and Brand/Comms.

Requirements

  • At least 6 years of experience in customer marketing, customer experience, community, or customer success, including at least 2 years building or running a B2B community.
  • A proven track record of running programs that connect customer advocacy or satisfaction to measurable outcomes such as retention, expansion, or pipeline.
  • Experience running a customer advisory board or similar advocacy program.
  • Strong operational skills, including managing gifting budgets and vendors and building lightweight automation.
  • Proficiency with Salesforce, HubSpot, or similar tools, and community tooling.
  • Strong data analysis skills, including building reports, interpreting metrics, and making data-driven decisions.
  • Ability to collaborate effectively and earn trust across Sales, Customer Success, Deployment, and Marketing.
  • Excellent writing and facilitation skills, with judgment about what technical customers find valuable.
  • Comfort with moving quickly, experimenting, and adjusting in real time.
  • Willingness to travel up to 20% for customer events and Serval Summit.

Nice To Haves

  • Previous experience marketing to or building community with IT, Engineering, or Security leaders.
  • Experience managing a certification or customer education program.
  • Familiarity with gifting platforms and direct-mail tools.

Responsibilities

  • Own and grow Serval’s Slack community, including its vision, structure, and programming such as AMAs, office hours, peer roundtables, product previews, and member spotlights.
  • Partner with Field Marketing on customer events, meetups, user groups, and customer attendance at events.
  • Own the customer experience at Serval Summit in partnership with Events Marketing, including customer speakers, sessions, and event experiences.
  • Design and manage welcome, milestone, and Serval School certified gifting, including budgets, vendors, and automated recognition.
  • Improve the implementation experience by mapping the journey from signed contract to go-live, identifying friction, and working with Deployment and Customer Success on improvements.
  • Own the Customer Advisory Board, including member selection, charter, cadence, and follow-up on feedback.
  • Bring community and customer signals to Product, Sales, Support, and Brand, and help prioritize content and product or support improvements.
  • Source customer stories, references, and speakers in partnership with Sales and Brand/Comms.
  • Define useful program metrics and report on impact, including community engagement, customer sentiment, references, and influenced expansion and retention.
  • Set the vision and strategy for creating an exceptional customer experience and community.

Benefits

  • Opportunity to play a key role in shaping the success of the product and company.
  • Opportunity to build a new AI product offering with the support of an experienced team and investors, and grow with the company.
  • A culture that values innovation, ownership, accountability, and fun.
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