Customer Advocate

Vision Ford-Lincoln • Wahpeton, ND

6d • Onsite

About The Position

This role is not about sales, but about providing a superior customer experience. The Customer Advocate will build a career at Vision Ford Lincoln, with customer-facing experience being preferred but a caring attitude being more important. The role involves guiding customers through their new vehicle's technology and engaging with the community, aiming to improve the car-buying process. The schedule is full-time, requiring an 8-hour shift within store hours (Monday–Friday 8:00 AM–6:00 PM and Saturday 9:00 AM–1:00 PM), with rotating days off. The pay ranges from $20.00–$22.00 per hour, with opportunities for growth based on performance. As a Customer Advocate, you will be the face of Vision Ford Lincoln, managing the entire customer experience for both walk-in and appointment-based shoppers. The focus is on a customer-first, low-pressure vehicle buying experience, as negotiation and pricing are handled by Sales Management. The role operates on the Vision H.E.A.R.T. standard: Hear, Empathize, Act, Relate, Trust. The ideal candidate enjoys making genuine connections, offering honest advice, and ensuring customers leave feeling confident, cared for, and excited.

Requirements

• Passionate about providing exceptional customer service — hospitality, service, or retail background welcome.
• Car experience is not required; we'll teach you cars. We can't teach you to care.
• A big personality and a natural conversationalist, in person and on camera.
• Detail-oriented and organized, with a strong sense of ownership and accountability.
• An excellent communicator across every channel — face-to-face, phone, text, email, and social media.
• Comfortable quickly learning new platforms and systems.
• Eager to become an expert in the Ford and Lincoln lineup and automotive trends.
• Coachable and team-first — you'll work hand-in-hand with sales management every day.

Nice To Haves

• Customer-facing experience preferred

Responsibilities

• Serve as the customer's primary point of contact from initial inquiry to sale and post-sale follow-up.
• Work with customers in-store and via phone, email, and text to understand their needs, wants, and concerns — then relay them to sales management to help guide each customer to the right vehicle.
• Facilitate showroom visits and test drives based on customer preferences.
• Deliver a seamless, white-glove experience: set up FordPass and Lincoln Way app connectivity, and provide detailed warranty and maintenance information at delivery.
• Act as a Ford and Lincoln product specialist, staying current with all Ford University and Lincoln University training and product updates.
• Be the customer's go-to source for vehicle questions — features, benefits, and technology — so they feel confident and informed in their purchase decision.
• Educate customers on the purchase process and finance process so nothing ever feels like a mystery.
• Respond quickly to inbound leads and keep every customer moving smoothly through the purchase process with helpful, action-oriented support.
• Collect and document the information needed for the purchase process in our CRM, accurately and completely.
• Build relationships with local businesses to support commercial and fleet opportunities.
• Continue engagement beyond the sale — check in at key ownership milestones like first service and purchase anniversaries.
• Maintain regular communication to ensure satisfaction, answer follow-up questions, and build long-term relationships that create repeat and referral business.
• Promote the store, our products, and our services across all channels: social media, educational video content, phone, text, email, and public engagement on-site and off-site.
• Network in the community and represent Vision at local events.
• Help maintain a clean, organized, and visually appealing lot and showroom — vehicles neatly parked, properly tagged, and ready to show.

Benefits

• Health, dental, and vision insurance.
• 401(k) retirement plan.
• Paid time off and holidays.
• Employee discounts on vehicles, parts, and service.
• Paid Ford and Lincoln factory training with ongoing certification — we invest in making you the product expert.
• Real advancement opportunity: we're a growing store with a growing team, and we promote people who perform.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed