Culture Editor

Synthesia•New York City, NY

9d•Hybrid

About The Position

Synthesia is seeking a Culture Editor to shape its presence across social media platforms. This role goes beyond traditional social media management, focusing on understanding and articulating the conversation around AI, human creativity, and the future of work. The Culture Editor will be responsible for defining and executing Synthesia's social voice and narrative, ensuring its content resonates with the target audience and contributes to the company's brand identity. The position involves working with a creative in-house team to distribute content effectively across various channels, identifying trends, and analyzing performance to inform strategy.

Requirements

Thinks in distribution: understands who content is for, where it will land, and how to get it there.
Genuinely curious about AI and its implications for human creativity and the future of work.
Optimistic about the future of AI and believes it can make work more human.
Has a strong sense of what resonates with an audience and can explain why.
Instinct first, data second approach to content.
Writes well, with a point of view and a specific voice.
Organized enough to manage a workflow but thrives in a role with room for creative input.
Can identify content opportunities without a direct brief.

Responsibilities

Owning Synthesia's presence across LinkedIn, X, Instagram, TikTok, and YouTube, day to day and long term.
Shaping the social voice and narrative around AI, creativity, and the future of work.
Building a content calendar that has rhythm without losing soul.
Engaging with our community in a way that’s fun, thoughtful and real.
Tracking what works, spotting trends, and knowing when the numbers are telling the story and when they're not.