Cultural Influence Specialist LATAM - MIAMI

GIBSON Inc•Nashville, TN

42d•Onsite

About The Position

The Cultural Influence (CI) Specialist – Miami supports regional and national relationships with artists, lifestyle brands, multimedia partners, and internal stakeholders. This role helps execute collaborations, partnerships, product placements, and events that expand brand awareness and deepen artist engagement across the Gibson portfolio, including Gibson, Epiphone, Kramer, Maestro, and KRK. The role manages project timelines, coordinates logistics, and supports day‑to‑day Cultural Influence initiatives. The role also assists with programming and utilization of the Gibson Garage in Miami, helping produce events and content that strengthen Gibson’s presence within the regional and global music community. Success in this position requires strong organization, attention to detail, and the ability to manage multiple initiatives in a fast‑paced, collaborative environment.

Requirements

3–5 years experience in partnerships, artist relations, marketing, events, or project management
Experience working in music, entertainment, media, or culture-driven industries
Strong organizational and communication skills
Ability to manage multiple projects in a fast-paced environment
Passion for music, artists, and cultural storytelling
Deep knowledge of the music industry and a genuine passion for the Gibson family of brands.
Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent written and verbal communication skills — you represent the brand in every interaction.

Nice To Haves

Experience coordinating events or brand activations is a plus

Responsibilities

Develop and nurture a diverse roster of artists across genres, building genuine, long-term connections that keep Gibson at the center of their creative world
Serve as a trusted point of contact for musicians in the Miami region and larger LATAM community, fostering relationships that extend beyond transactions into meaningful brand advocacy
Cultivate existing collaborations across the Gibson portfolio — Gibson, Epiphone, Kramer, Maestro, and KRK — deepening engagement and uncovering new ways to grow together
Represent Gibson within Miami's vibrant music and creative community, building the brand's presence through consistent, authentic engagement at events, showcases, and cultural moments
Act as a connector between Gibson's internal teams and external partners, ensuring every relationship feels valued and every collaboration is set up for success
Work in partnership with the Miami Garage team to align on initiatives to create community and enhance visibility
Help plan and execute artist showcases, cultural events, and brand activations in alignment with the Miami Garage
Coordinate logistics for regional and national activations including festivals, tradeshows, and artist launches
Manage timelines and communication across internal teams and external partners
Track project progress and provide post-event or campaign recaps
Support earned media tracking and internal reporting
Help identify opportunities to expand Gibson’s cultural reach and brand partnerships