CRM Strategist

Kiokii Inc • Markham, ON

6d • CA$65,000 - CA$75,000

About The Position

Kiokii Inc is a premier one-stop retail platform offering Asian trendy products in North America. We provide a huge selection of high-quality and top-hit products from Asia including cosmetics, skincare, beauty, accessories and lifestyle. With our rapid growth, we have 28 stores across North America to-date and more to come! We are looking for a strategic, analytical, and customer-focused CRM Strategist to lead customer retention, loyalty, and lifecycle marketing initiatives across our retail channels. You will leverage customer insights, segmentation, and automation to drive long-term business growth and customer loyalty.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field
• 5+ years of experience in CRM, retention marketing, lifecycle marketing, or loyalty programs
• Experience in retail, beauty, ecommerce, or consumer-focused industries
• Strong understanding of customer segmentation, personalization, and marketing automation
• Experience with CRM and loyalty platforms such as Klaviyo or similar tools
• Strong analytical, project management, and communication skills
• Passion for customer experience, data-driven marketing, and retail growth

Responsibilities

• Develop and execute CRM, retention, and loyalty strategies aligned with business objectives
• Build customer segmentation frameworks and personalized customer journeys across email, SMS, and other owned channels
• Manage lifecycle campaigns including cart abandonment, browse abandonment, loyalty engagement, post-purchase communications, replenishment reminders, and win-back programs
• Drive customer communication calendars and retention-focused promotional initiatives
• Analyze customer, campaign, and loyalty performance to identify trends and growth opportunities
• Develop reporting dashboards and provide actionable insights to support business decisions
• Monitor program performance and recommend improvements based on customer behaviour and business results
• Manage CRM platforms, customer segmentation, automation workflows, and database health
• Ensure compliance with privacy regulations and CRM best practices

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level