CRM Strategist

Domaine

12d•Remote

About The Position

We are seeking a strategic CRM Strategist to join our team and drive comprehensive lifecycle marketing strategies across email and SMS channels. This role combines strategic thinking with hands-on execution to optimize customer engagement and revenue growth throughout the entire customer journey.

Requirements

Excellent time management and communication skills
4+ years of experience in strategic planning, email + SMS marketing, client services, and full cycle campaign management, preferably in an agency setting
eCommerce/ retail lifecycle experience critical, preferably across verticals
Experience maximizing loyalty engagement strategies in email + SMS
Proven track record of exceptional performance in building lifecycle marketing revenue
Proven track record structuring and delivering ongoing testing to continuously improve performance
Experience in structuring and improving marketing CRM tech stacks, including fluency in using leading CRM platforms, using tracking and personalization tools to deliver a great customer experience
Strong analytical skills, with the ability to interpret data and generate actionable insights
Highly creative, with experience devising campaigns that engage, educate, and motivate a target audience
Strong writing experience coupled with a drive to constantly improve your ability to connect with customers through the written word
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Nice To Haves

Mobile App, Mobile Push, Web Push, In-App Messaging experience a plus
Hands on keyboards experience working with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.,) a plus.

Responsibilities

Develop and execute on a comprehensive lifecycle strategy (email + SMS) to optimize for onsite list growth, activation, retention, revenue and engagement throughout the customer journey
Build out and own lifecycle roadmap, including evidence based testing initiatives to ensure performance is always being maximized
Collaborate with designers, specialists and clients, gaining and applying feedback from key stakeholders
Maintain performance and health of email + SMS channels with regard to audience segmentation, content, list hygiene, and deliverability
Complex Klaviyo logic, production & technical support
Reporting & Insights development
Client Happiness
Account & Scope Management