CRM Specialist

David Yurman•New York, NY

6d•$65,000 - $75,000•Onsite

About The Position

As a CRM Specialist, you will play a key role in cultivating meaningful client relationships that reflect David Yurman’s standard of excellence. You’ll support the strategy and execution of CRM initiatives that drive retention, personalization, and loyalty among our most valued clientele. This role blends analytical thinking with creative execution — perfect for someone who is detail-oriented, digitally savvy, and passionate about luxury client experience.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field.
1–3 years of experience in CRM, marketing operations, or client development (luxury retail or fashion industry experience strongly preferred).
Strong understanding of CRM tools (Salesforce, Microsoft Dynamics, or similar platforms).
Data-driven mindset with proficiency in Excel, Google Sheets, and analytics dashboards.
Exceptional organizational skills, attention to detail, and a passion for client experience.
Excellent communication skills — both written and verbal — with a refined brand tone.

Responsibilities

CRM Campaign Execution Support the creation and deployment of targeted CRM campaigns (email, direct mail, event invitations).
Maintain and segment client databases to ensure accurate, up-to-date, and compliant data.
Coordinate CRM campaign assets, approvals, and timelines in collaboration with marketing, retail, and merchandising teams.
Lead CRM data needs, operational set up and integrations to enrich customer data.
Client Insights & Reporting Track and analyze CRM performance metrics (Segmentation performance, CLTV, Retention and reactivation rates, data capture rates, open rate, CTR, engagement, conversion).
Prepare weekly and monthly CRM dashboards highlighting key trends and actionable insights.
Identify high-value clients and opportunities for re-engagement or upselling.
Build GTM plans that support omni channel efforts; partner with Email, retail and Clienteling teams to ensure plans are executable
Implement and own process for CRM marketing activations and reporting of our campaigns related to Email, Clienteling and service outreach
Lead CRM operations to stand up gifting program; work closely with merchandising, operations and logistics to enable product flow from vendor to warehouse to store to client.
Clienteling & Retail Support Partner with retail teams to drive personalized outreach and clienteling activities.
Support client data capture and quality standards across boutiques.
Provide CRM system training and support for store associates as needed.
Loyalty & Retention Programs Assist in managing client loyalty programs, ensuring seamless onboarding and consistent client communication.
Coordinate gifting, client appreciation moments, and exclusive event communications.