CRM Specialist

Centr • Los Angeles, CA

6d

About The Position

This is a hands-on CRM Specialist role focused on executing, optimizing, and improving lifecycle campaigns and automations across email, push, and SMS.
You’ll work across Klaviyo (ecommerce) and Braze (mobile app), owning day-to-day campaign and automation execution while contributing ideas and recommendations that improve performance.
This is not a passive execution role. You’re expected to think critically, manage competing priorities, and step in wherever needed to keep campaigns moving.

Requirements

• Bachelor's Degree or equivalent practical experience.
• 1-3+ years of CRM experience (internships count)
• Highly proficient in Braze or Klaviyo (you'll learn the other)
• Can wireframe and mockup emails in Figma (or similar)
• Strong project management skills - experience with Asana, Monday.com, or similar
• Comfortable with data: pulling reports, interpreting results, making recommendations
• Critical thinker with a problem-solving mindset
• Excellent interpersonal, presentation, communication, and writing skills

Nice To Haves

• Startup experience
• Agency experience
• Experience with both Braze and Klaviyo
• Subscription mobile app experience
• Ecommerce experience
• Analytics platforms (GA4, Looker, Power BI)

Responsibilities

• Own the end-to-end delivery process of 5–10 weekly campaigns across email, push, and SMS, coordinating build and QA resources and stepping in hands-on when needed to keep timelines intact
• Regularly launch net new lifecycle automations (flows and canvases) to drive activation, engagement, retention, monetization, and growth
• Write campaign briefs with clear requirements, wireframes, and visual references that communicate intent to creative teams
• Build and support segmentation and personalization strategies across geos, demos, user goals, and content preferences
• Launch and manage regular A/B tests on campaigns and lifecycle automations
• Ensure brand and technical standards are met; spot and resolve errors during review to reduce revision cycles
• Develop and present rolling 6-week campaign calendars
• Collaborate with CRM manager to develop rolling 6-week canvas and flow testing calendars
• Pull performance reports, interpret results, and suggest improvements
• Identify ways to improve CRM processes and strategy
• Coordinate with creative, marketing, and product stakeholders
• Absorb urgent or unplanned requests without derailing core work
• Help keep campaigns on schedule despite shifting priorities and dependencies

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level