CRM / Retention Manager (Email & SMS)
About The Position
ADAY is a direct-to-consumer brand focused on high-quality design and a better supply chain. The company is seeking a CRM Manager (Email & SMS) to lead all aspects of their email and SMS marketing programs. This role involves deployment, reporting, optimization, and strategy development across multiple markets. The ideal candidate will use data to build customer loyalty and retention by fostering long-term relationships. This is a self-starter role for someone who thrives in fast-paced, cross-functional environments, drives business outcomes, and prioritizes customer experience.
Requirements
- 3+ years of experience in a digital marketing role at a D2C or in a fast-paced business environment.
- Experience managing an email and SMS program.
- Ability to leverage specific audience segments and personalize content to appropriate customer cohorts.
- Passion for increasing value and improving the customer experience.
- Outstanding analytics skills.
- Experience with Google Analytics.
- Ability to foster a test and learn environment and extract learnings to drive incremental revenue for email and SMS.
- Experience in utilizing a CDP to extract consumer insights and leverage data for actionable marketing initiatives.
- Experience managing a loyalty program to enhance customer retention metrics.
- Excellent communication skills with the ability to work cross-functionally across various departments.
- Strong project management skills.
- Creative professional with excellent copywriting skills.
- Ability to perform both tactically and strategically with strong attention to detail.
Responsibilities
- Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs.
- Create and implement successful retention marketing campaigns across email & SMS.
- Partner with marketing and creative teams to develop and leverage email segmentation and personalization for customer engagement, retention, and reactivation.
- Manage personalized trigger communications via email and SMS to engage and convert customers.
- Work cross-functionally to create campaigns consistent with brand style guidelines.
- Develop a deep understanding of consumer behavioral, lifestyle, transactional, and demographic data to deliver relevant marketing programs through email & SMS, aiming to grow consumer loyalty and lifetime value.
- Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval.
- Lead the implementation and management of the loyalty program, strategizing new ways to engage customers.
- Develop and implement programs for lifestyle management and lapsed customer initiatives to grow repeat purchase rates and customer loyalty.
- Lead the implementation of CDP.
- Establish and track critical email & SMS KPIs, and assemble a framework for overall customer retention goals.
- Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, sharing results with cross-functional teams.
- Innovate and improve the customer experience and overall retention metrics.
- Act as an internal data expert for user retention and life-cycle activities.
Benefits
- Flexibility and accountability
- Ability to manage own schedule
- Time off whenever needed
- Support for personal growth
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
