CRM Program Manager

Walmart•New York, NY

22d

About The Position

Our company is seeking a CRM Program Manager is responsible for managing, executing, and optimizing customer relationship management strategies to drive engagement, retention, and revenue growth. This role blends strategic planning with hands-on execution, leveraging customer insights, data analytics, and lifecycle marketing best practices to deliver personalized, impactful customer experiences across all channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.
5+ years of experience in CRM, lifecycle marketing, retention, or loyalty strategy roles.
Proven success in developing and executing customer lifecycle strategies that drive measurable results.
Strong analytical skills with ability to interpret complex data sets and translate into strategy.
Hands-on experience with CRM tools and marketing automation platforms.
Excellent project management skills with the ability to balance strategic vision and execution.
Strong communication and stakeholder management skills.

Responsibilities

Manage the overall CRM programs to support business objectives, including acquisition, engagement, retention, and reactivation.
Develop and gather requirements and timelines for CRM projects (Marketing, Analytics, etc).
Partner with Marketing, Product, Data/Analytics, and Operations teams to align CRM initiatives with brand goals and customer needs.
Design, test, and optimize multichannel campaigns (email, SMS, push notifications, in-app, etc.) that drive measurable outcomes.
Lead A/B testing and experimentation to refine messaging, timing, and channel mix for maximum impact.
Translate customer insights and behavioral data into actionable strategies.
Monitor performance of CRM programs and report on KPIs such as engagement, retention, LTV, churn, and conversion.
Stay current on CRM technology, tools, and best practices to ensure continuous improvement and innovation.