CRM Product Owner

Holley Performance • Bowling Green, KY

1d

About The Position

The CRM Product Owner plays a key role in advancing Holley’s Customer 360 vision by leading CRM projects that strengthen customer understanding, improve data quality, and enhance lifecycle communication. This role is the central coordinator of CRM related projects for Sales, Customer Service, and Marketing. Responsibilities include scoping work, communicating with partners, and managing initiatives from intake through launch and post launch optimization. The ideal candidate brings strong project management experience and hands on HubSpot expertise.

Requirements

• 5+years of project management experience.
• 3+years leading HubSpot based projects or owning HubSpot operations.
• Experience supporting CRM strategy, lifecycle marketing, or customer journey programs.
• Proven ability to manage complex cross functional projects with multiple stakeholder groups.
• Strong communication, problem solving, and documentation skills.

Nice To Haves

• Experience with customer data models, segmentation, integrations, and analytics.
• Familiarity with automotive or enthusiast focused customer behavior is helpful but not required.
• PMP, Agile, or similar certifications.

Responsibilities

• Lead projects that support the Customer 360 roadmap, including data enrichment, lifecycle mapping, segmentation, and customer identity work.
• Translate Customer 360 needs into structured project plans and operational or technical tasks.
• Manage timelines, milestones, risks, and resources across multiple Holley teams.
• Serve as the primary coordinator for CRM projects across Sales, Customer Service, and Marketing.
• Scope projects, define requirements, gather inputs, and ensure alignment with business goals.
• Direct communication with each partner group to clarify expectations, track progress, and address risks.
• Manage full lifecycle project execution from discovery through deployment and optimization.
• Work closely with Brand Marketing, Digital, Sales, IT, Customer Service, and the Data team to align CRM and Customer 360 efforts.
• Act as the central communication point for status updates, decisions, dependencies, and alignment needs.
• Facilitate workshops, work sessions, and requirement gathering for Customer 360 initiatives.
• Support data enrichment initiatives including vehicle data, fitment information, and unified customer records.
• Create documentation, handoffs, and process standards that improve consistency across Holley brands.
• Ensure CRM programs follow privacy, compliance, security, and brand guidelines.

Benefits

• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match
• Paid time off and 9 paid holidays
• Employee Assistance Program (EAP)
• Company-paid life and short-term disability insurance
• Employee discounts on Holley Performance Brands products, events, and partnerships
• Education Assistance program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees