CRM Product Lead (US Oncology)

AstraZeneca • Gaithersburg, MD

5d

About The Position

Typical Accountabilities: • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions. • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning • Works closely with sales leaders to identify opportunities/issues • Participates in development of training for field/customer service personnel on brand information Typical People Management Responsibility (direct / indirect reports): • Approximate number of people managed in total (all levels) - What is the global remit? (how many countries will the role operate in?): AstraZeneca is a global, science-led, patient-focused biopharmaceutical company. We focus on discovering, developing and commercialising prescription medicines for some of the world’s most serious diseases. But we are more than one of the world’s leading pharmaceutical companies. At AstraZeneca, we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science, challenge convention and unleash your entrepreneurial spirit. To embrace differences and take bold actions to drive the change needed to meet global healthcare and sustainability challenges. There is no better place to make a difference in medicine, patients, and society. An inclusive culture where you will connect different thinking to generate new and valuable opportunities. Where you will find a commitment to lifelong learning, growth and development for all. Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients. Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking. We’re curious about science and the advancement of knowledge. We find creative ways to approach new challenges. We’re driven to make the right choices and be accountable for our actions. As an organisation centred around what makes us human, we put a big focus on people. Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab. Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential. Here, you’ll do work that has the potential to change your life and improve countless others. And, together with your team, you’ll shape a culture that unites and inspires us every day. This is your life at AstraZeneca.

Requirements

• Bachelor’s Degree
• Marketing and/or promotions experience
• Experience developing a strategy and executing on that strategy
• Experience managing complex projects
• Understanding of the development and commercialization of pharmaceutical products in the US
• Understanding of the US Healthcare environment

Nice To Haves

• MBA in relevant field
• Experience in Consumer and/or Managed Markets strategy
• Experience in Insight/Market Research
• Sales and/or Sales Leadership experience
• Experience in Emerging or DFL role

Responsibilities

• Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
• Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products
• Works closely with direct-to-consumer and managed markets teams to ensure successful positioning
• Works closely with sales leaders to identify opportunities/issues
• Participates in development of training for field/customer service personnel on brand information

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees