CRM Partner Business Development

ServiceNow•Chicago, IL

11h

About The Position

This is a high-visibility, strategic role at the intersection of business development, partnership innovation, and market transformation. As a CRM Partner Business Development leader, you will architect and execute strategic partnerships that fundamentally reshape how ServiceNow and its global partners bring AI-powered CRM transformation to market. You will structure and build transformative partner relationships from the ground up—crafting joint value propositions that position ServiceNow at the forefront of AI's disruption of the CRM market. This role demands excellence across the full spectrum of go-to-market functions: driving sales strategy, orchestrating marketing campaigns, building enablement programs, establishing partner governance frameworks, and influencing product innovation—all focused on delivering measurable business impact. Operating in a fast-paced, dynamic environment where change is constant , you'll tackle new strategic challenges daily—from negotiating partnership agreements to activating multi-million dollar pipelines across diverse geographies. Success requires balancing strategic vision with tactical execution, navigating ambiguity, and driving results in an ecosystem that evolves continuously. The ideal candidate thrives in complexity, brings deep partner ecosystem experience, and has a proven track record of building partnerships that create new markets and accelerate growth at global scale.

Requirements

10+ years in strategic partner business development or sales, channel/alliance leadership, or enterprise software partnerships at global scale
Demonstrated success structuring complex strategic partnerships that created new markets, accelerated growth, and delivered measurable business impact
Proven ability to drive go-to-market excellence across sales, marketing, enablement, operations, and product—with track record of pipeline creation and revenue acceleration
Deep expertise in the CRM/customer service ecosystem, including systems integrators, software partners, and cloud platform providers
Experience building and executing joint value propositions that differentiate in competitive markets and resonate with C-level buyers
Comfort with ambiguity and rapid change —ability to prioritize effectively, pivot strategies quickly, and maintain momentum in dynamic environments
Exceptional strategic thinking combined with hands-on execution capability—equally comfortable in boardroom strategy sessions and field sales calls
Outstanding executive presence and communication skills—ability to influence C-level stakeholders across partner organizations and ServiceNow
Proven ability to navigate complex matrixed organizations and build consensus across diverse teams, geographies, and business cultures
Results-oriented mindset with strong business acumen and analytical capabilities
Understanding of how AI and intelligent automation are transforming CRM , customer service, and field service delivery models
Ability to connect technology architecture, business process transformation, and economic value in customer-facing discussions
Fluency in English required; additional languages valuable for global engagement

Responsibilities

Structure and negotiate strategic partnerships with ISVs and global systems integrators, building business cases that demonstrate how AI is fundamentally transforming CRM and customer service delivery
Develop differentiated joint value propositions that position ServiceNow's AI-powered CRM as the platform reshaping customer engagement
Drive partner investment decisions and resource commitments through compelling articulation of market opportunity, competitive differentiation, and ROI
Lead comprehensive go-to-market execution across all revenue-generating functions—sales strategy, marketing campaigns, field enablement, partner operations, and co-innovation initiatives
Design and implement sales enablement programs that equip partner and ServiceNow teams to articulate the AI-driven CRM transformation story and accelerate deal velocity
Establish partner governance models, success metrics, and business reviews that ensure accountability and drive continuous performance improvement
Build multi-million dollar joint pipelines through strategic account mapping, opportunity identification, and coordinated sales execution with CRM sellers and specialists and partner sales teams globally
Drive early customer wins that validate the business case for AI-powered CRM transformation, then systematically replicate and scale success across regions and industries
Create co-selling frameworks and engagement models that maximize partner contribution to ServiceNow's CRM growth objectives