Lead, Prevention Marketing

Humana

10d • $126,300 - $173,700 • Remote

About The Position

The CRM Marketing Lead plans, recommends, implements, and optimizes marketing communications to members based on detailed quantitative analyses of consumer databases and external data sources to develops data driven insights into members, their behaviors, buying preferences and patterns. The CRM Marketing Lead works on problems of diverse scope and complexity ranging from moderate to substantial. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
• 5+ years of experience in lifecycle or customer engagement marketing.
• 2+ years of experience leading agile teams or cross-functional pods.
• Strong understanding of omni-channel marketing and journey orchestration.
• Experience with marketing automation platforms and CRM tools.
• Excellent facilitation, prioritization, and problem-solving skills.

Nice To Haves

• Experience in healthcare, insurance, or other regulated industries.
• Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
• Exposure to agile marketing operating models and performance optimization frameworks.
• Live within 50 miles of Louisville, KY or Nashville, TN

Responsibilities

• Define pod-level strategy for engagement campaigns, aligned with enterprise goals and member needs.
• Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
• Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
• Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
• Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
• Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
• Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.

Benefits

• medical, dental and vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level