CRM Manager

Career Hub•Capon Bridge, WV

12d•Onsite

About The Position

RISK inc. is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With over 1000 professionals in more than 20 locations, they operate in 10 countries and serve over 300,000 customers. They are looking for a CRM Manager to join their team, focusing on planning and running CRM campaigns across casino and sportsbook verticals, managing the full player lifecycle, and developing personalized communications and offers.

Requirements

2+ years of hands-on CRM experience in iGaming (casino and/or sportsbook)
Solid understanding of bonus mechanics and their economics, lifecycle funnels, and engagement strategies
Proven track record in segmentation and personalized communication
Hands-on experience with CRM automation platforms
Strong analytical skills - able to pull actionable insights from large datasets and work confidently with core metrics
Intermediate English

Nice To Haves

Analytical and data-driven approach to decision-making
Proactive mindset and ability to work effectively in a fast-paced environment
Genuine interest in improving player engagement and retention in iGaming

Responsibilities

Plan and run CRM campaigns across the casino and sportsbook verticals
Manage the full player lifecycle, including activation, retention, and reactivation
Build and maintain player segments based on behavioral and transactional data, including casino activity, betting patterns, and deposit behavior
Develop personalized communications and offers for different player segments
Design and run A/B tests to improve engagement, conversion, and retention
Monitor campaign performance daily and regularly audit CRM activities
Track and analyze core CRM metrics and campaign contribution to GGR/NGR
Turn analysis into concrete actions and recommendations that improve CRM results across both verticals
Support the shift from manual campaigns to automated retention flows
Process and prioritize stakeholder requests based on business impact
Work closely with Product, Marketing, Analytics, and VIP teams