CRM Manager
About The Position
The CRM Manager will manage and optimize customer lifecycle communications across Avis, Budget, and Zipcar. The role leads execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into customer experiences that support engagement, conversion, retention, and customer lifetime value. This is a hands-on leadership role combining strategic thinking with operational execution. The CRM Manager independently manages campaigns and customer journeys, identifies improvement opportunities, and makes informed decisions within broader CRM and lifecycle strategies. The role requires organization, attention to detail, collaboration, and the ability to manage multiple initiatives across brands and channels in a fast-paced environment.
Requirements
- 3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement.
- Hands-on experience managing CRM campaigns across email, SMS, and push notifications.
- Experience building and optimizing lifecycle and triggered customer journeys.
- Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools.
- Experience with promotional campaign setup, audience segmentation, and offer/promo code management.
- Ability to think strategically while executing tactically in a fast-paced environment.
- Strong project management and organizational skills, with the ability to manage multiple priorities independently.
- Analytical mindset and experience using campaign and customer data to identify insights and optimization opportunities.
- Excellent communication skills, attention to detail, and commitment to execution quality.
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
Nice To Haves
- Prior experience mentoring, guiding, or supporting junior team members is a plus.
Responsibilities
- Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
- Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications.
- Identify opportunities to improve customer experience through more personalized, timely, and relevant transactional communications.
- Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns.
- Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies.
- Collaborate with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives.
- Improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function.
Benefits
- Medical, dental, vision, life, and disability insurance.
- Voluntary benefits including group auto insurance, group home insurance, pet insurance, legal assistance, identity theft protection, FSA, accident insurance, critical illness insurance, and additional life insurance coverages.
- 401(k) retirement plan with company matched contributions.
- Full training to learn the business and enhance professional skills.
- Employee discounts, including discounted prices on the purchase of Avis/Budget cars.
- Employee Assistance Program services, including counseling, financial and legal consultation, and referrals for care service.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
