CRM & Lifecycle Coordinator

Bally's Interactive • Jersey City, NJ

1d • $55,000 - $75,000

About The Position

We are seeking a CRM & Lifecycle Coordinator to manage and execute CRM campaigns and communications across various brands, markets, products, and customer segments. This role involves partnering with Content, Design, and BI teams to ensure high-quality campaign execution, building and launching campaigns across email, push notifications, and direct mail. The coordinator will also identify and implement AI-driven solutions to automate workflows, improve efficiency, and enhance customer engagement. A key part of the role includes developing and executing ongoing testing strategies to optimize campaign performance and analyzing campaign results with BI and Insights teams. Maintaining visibility of current and upcoming lifecycles and campaigns, supporting Casino and Sports Retention teams with new technologies and processes, and collaborating with cross-functional teams to improve CRM tools and processes are also core responsibilities. We use Metaview, an AI-powered note-taking tool, during interviews for note-taking purposes only, in accordance with applicable U.S. and Canadian privacy laws.

Requirements

• Experience in coordinating and executing CRM campaigns.
• Proficiency in partnering with Content, Design, and BI teams.
• Experience building and launching campaigns across email, push notifications, and direct mail.
• Ability to identify and implement AI-driven solutions.
• Experience developing and executing testing strategies for campaign optimization.
• Skills in analyzing and reporting on campaign results.
• Ability to maintain visibility of lifecycles and campaigns.
• Experience supporting retention teams with new technologies and processes.
• Experience collaborating with cross-functional teams to improve CRM tools and processes.

Responsibilities

• Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
• Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
• Build and launch campaigns across key channels, including email, push notifications, and direct mail.
• Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
• Develop and execute ongoing testing strategies to optimize campaign performance and communications.
• Partner with BI and Insights teams to analyze and report on campaign results.
• Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
• Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
• Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed