CRM HTML Designer/Developer

Upbound Group • Plano, TX

1d • Onsite

About The Position

Upbound Group, Inc. is seeking a CRM HTML Designer/Developer to own the end-to-end crafting of CRM retention messaging. This role involves coding responsive, on-brand email templates, designing segmented, personalized journeys in their ESP/CDP, and uniting design, copy, HTML/CSS, and data activation to improve opens, clicks, conversions, and retention.

Requirements

• 3–5+ years coding responsive, table-based HTML/CSS for email with rigorous cross-client QA and brand stewardship.
• Deep familiarity with email-specific constraints (inline CSS, limited/unsupported properties, Outlook quirks) and fluid-hybrid/mobile-first methods.
• ESP proficiency: hands-on campaign setup in platforms such as Zeta, Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Mailchimp, or HubSpot.
• Dynamic content scripting (AMPscript, Liquid; Velocity a plus) and strong QA discipline (Litmus/Email on Acid) for rendering verification.
• Collaboration & project management skills in a fast-paced environment handling multiple projects at once.
• Proficiency in Figma, Adobe Creative Suite (Photoshop/Illustrator), or similar tools to create pixel-perfect mockups before moving to code.
• Authorized to work for ANY employer in the U.S.

Nice To Haves

• Experience building modular email systems (master templates, component libraries) and maintaining documentation.
• Working knowledge of deliverability drivers (image-to-text ratios, file size) and practical spam-trigger avoidance.
• A/B and multivariate testing experience; comfort reading performance dashboards and converting insights into design changes.
• Ability to create lightweight animated assets (optimized GIFs/APNGs) and kinetic email patterns (progressive enhancement with safe fallbacks).
• Familiarity with omni-channel orchestration (email, SMS, push) and CDP concepts.

Responsibilities

• Develop and deploy high-quality, responsive email campaigns that render cleanly across 50+ clients and devices (desktop, mobile, webmail).
• Design & hand-code table-based, inline-styled HTML/CSS emails; use mobile-first, fluid-hybrid techniques and media queries to ensure consistent rendering (Outlook, Gmail, Apple Mail).
• Test & QA at scale using Litmus. Validate links, tracking, image weights, and fallbacks before every launch. Partner with broader team on cross QC.
• Personalize at scale with dynamic content and scripting (Liquid script in Zeta Marketing Platform); set up automations, triggers, and versioned content by audience or lifecycle stage.
• Translate marketing briefs into intuitive, high-converting, on-brand visual hierarchies that guide the subscriber's eye toward the primary Call to Action (CTA).
• Collaborate across multiple departments, including product and personalization teams, legal, developers, CX, and data science.
• Maintain a modular design system (master templates, reusable components) to ensure brand consistency and speed production.
• Monitor performance & experiment design A/B tests (subject lines, CTA color/size/placement, layout structure); partner on reporting to inform next iterations and cross-channel orchestration (email/SMS/push).
• Use AI/GPT to draft copy for SMS, push notifications and email, including subject lines/pre-headers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed