CRM Experience Owner

eBay•Toronto, ON

2d•CA$102,800 - CA$137,200

About The Position

eBay Live is redefining the shopping experience by bringing real-time, interactive, and curated live events to buyers worldwide. From collectibles and fashion to luxury goods and sports memorabilia, we’re connecting communities with sellers through innovative, engaging live events. We are currently seeking a highly driven and proactive CRM Experience Owner to join our eBay Live CRM team at eBay. In this critical role, you will be at the forefront of crafting customer experiences through CRM communications. Your mission will be to drive business growth and customer improvements by innovating and improving the multi-channel communications portfolio across Email, Push Notifications, and Native Hub Notifications, specifically targeting discoverability, user acquisition, and viewership for eBay Live. You will contribute towards viewership targets, long-term strategy, roadmaps, and end-to-end execution for this growing portfolio. This is a highly cross-functional, global role, where you will work closely with partners across Product, Engineering, Marketing, Analytics, and more.

Requirements

5+ years of experience in product, growth marketing, business, or consulting roles passionate about CRM and performance optimization.
At least 2 years should be in e-commerce or marketplace environments.
Proven expertise in owning and optimizing performance-based, multi-channel lifecycle communications (email, push, in-app, or similar), covering audience strategy, trigger logic, messaging, and measurement.
Strong experimentation mindset—ability to develop hypotheses, forecast impact, run A/B tests, interpret results, and translate findings into scalable improvements.
Deep comfort with metrics and data, including setting success targets, monitoring funnel and health indicators, diagnosing performance problems, and balancing short-term gains with long-term customer value using data insights.
Excellent product sense and demonstrated ability to lead complex, cross-functional initiatives end-to-end, working closely with Product, Engineering, Analytics, and Design to deliver simple, effective customer experiences.
Highly organized and motivated to take action and improve continuously.
Has experience with CRM, marketing automation, or experimentation platforms to work closely with technical partners on requirements and implementation.

Nice To Haves

Strong preference for Live Commerce or event-based marketing/CRM.

Responsibilities

Build and complete the cross-functional roadmap passionate about live event discovery, participation, and post-event follow-up, ensuring execution excellence and high-velocity testing.
Identify and size opportunities for portfolio improvements, using data to advise forecast business impact, and prioritize features based on value, user needs, and effort.
Author A/B tests by building hypotheses, crafting the test setup, and defining important metrics.
Create PRDs, convey requirements to the Engineering teams, and implement tests and customer experience improvements.
Build and maintain project plans, handle dependencies, ensure execution readiness, and continuously find opportunities to improve processes.
Measure results by assessing performance against important metrics, making recommendations for scaling decisions, and continuously capturing insights from customer feedback, market research, and industry trends to innovate.