CRM Delivery Specialist

Informa Group Plc.•Philadelphia, PA

7h•Hybrid

About The Position

The CRM Delivery Specialist will gather requirements, plan, execute, and report on evidence-based email marketing activities. They will provide support, recommendations, and best-practice guidance to marketing colleagues on campaign setup and management. The role involves actively contributing to team and departmental objectives while demonstrating a strong understanding of customer needs and competitive dynamics to develop effective marketing plans and inform commercial decisions. The specialist will collaborate closely with internal stakeholders across marketing teams and departments to ensure alignment and drive successful outcomes.

Requirements

Strong understanding of best practices in email strategy, execution, and testing
Proficiency in delivering high-quality email campaigns using platforms such as Salesforce Marketing Cloud or Pardot
Ability to analyze data effectively and translate insights into actionable strategies
Solid knowledge of data management best practices and relevant legislation (e.g., GDPR, CAN-SPAM)
Experience in gathering requirements and data, and leveraging insights to inform and optimize campaign plans
Familiarity with industry best practices and compliance with data protection regulations
Proficiency in core Microsoft Office applications (Word, Excel, PowerPoint) and experience with web/cloud-based databases, CMS platforms, and email creation tools.
Demonstrate strong customer and commercial awareness, including an understanding of the competitive landscape, potential partner organizations, and emerging market trends

Nice To Haves

Experience with Salesforce Marketing Cloud or Pardot is advantageous

Responsibilities

Collaborate with marketing planning teams and CRM Delivery Manager to provide guidance on best practices for email planning and execution.
Design, implement, and optimize email performance strategies, sharing key learnings and results with broader teams to enhance overall campaign effectiveness
Maintain and update reports, budgets, and trackers as required to support operational efficiency and transparency
Foster strong working relationships with colleagues, customers, potential customers, and third-party service providers to ensure seamless collaboration and delivery
Take ownership of personal development by identifying and addressing skills gaps, proactively seeking opportunities to enhance expertise and performance
Leverage channel expertise to execute campaigns and one-off emails, working closely with stakeholders in content and CRM teams to ensure alignment
Analyze campaign performance metrics and provide actionable insights and recommendations to planners for continuous improvement
Utilize templates and pre-approved assets managed by the CRM Automation team to ensure brand consistency and compliance when building customer journeys
Ensure adherence to agreed processes and operate effectively within a compliance framework
Effectively plan, prioritize, and manage tasks to ensure timely delivery of objectives

Benefits

At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working.
You will be joining a thriving business, working alongside an exceptional group of people.
We believe that the skills and experience you bring to Taylor & Francis are invaluable.
We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.
Annual salary range: $68,959 — 73,000 base salary, dependent upon experience + up to 5% annual bonus
An excellent work/life balance with a fantastic, flexible working culture
15 days paid vacation
10 paid sick days
2 Paid floating holidays + paid day off for your birthday each year
3 additional discretionary days off during the holiday season at the end of the year
4 paid volunteering days each year
Up to 8 weeks of paid parental leave
Paid leave for significant life events; i.e. moving or wedding
Medical, vision, dental, and other voluntary benefits
401(k) + employer match
Seasonal social and charitable events