CRM Specialist

Crocs, Inc. • Westwood, MA

1d • $69,000 - $79,000 • Hybrid

About The Position

The Specialist, CRM will assist with strategy and execution of retention channels at HEYDUDE. This includes email, SMS and direct mail with an additional focus on bringing GTM campaigns to life. This role will make advancements in segmentation, content, and personalization with the objective of enhancing the customer lifecycle journey and meeting revenue targets. This is a highly collaborative role, partnering with cross-functional teams to meet company goals while maintaining a customer-centric experience and delivering relevant content to the appropriate audience.

Requirements

• Bachelor’s Degree in Marketing, Communications, Advertising or related field Bachelor’s degree
• 2+ years digital marketing experience working in a fast-paced environment
• Knowledge of website analytics tools
• Proven experience in enterprise-level ESPs (SalesForce Marketing Cloud highly preferred) with the ability to make immediate level changes to campaign creative, structure, and scheduling
• Proven campaign management experience defining targeting strategies that drive results
• Team player with demonstrated ability to work effectively with multiple cross-functional groups
• Strong analytical and problem solving skills
• Strong project and time management skills
• Strong communication skills with the ability to gain alignment and problem solve collaboratively
• Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
• Results oriented with a bias for action.

Responsibilities

• Collaboratively build the campaign calendar for your communications channels, ensuring it meets commercials needs and supports brand storytelling priorities
• Brief content needs to content creation team, advising on best practices within your channels and meeting regional relevance and nuance
• Manage the campaign ops team by briefing in all campaign elements needed for deployment (targeting, content, landing pages, etc.)
• QA all campaigns prior to deployment, with ultimate accountability for accuracy and quality
• Manage a robust, always-on testing calendar to drive optimizations across CRM channels
• Analyze campaign results, drawing insights that drive performance and incrementally improve CLV
• Partner with internal data teams to continually improve targeting and measurement capabilities
• Own the health and performance of the customer database
• Assist in budget forecasting and reporting

Benefits

• This position is eligible to participate in a company incentive program.
• This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level