CRM Creative Producer

Algomarketing

About The Position

We are seeking a Creative Producer, CRM to lead the creative development and execution of customer communications across Google's Hardware marketing programs. This role combines creative strategy, content production, stakeholder management, and campaign optimization to deliver engaging customer experiences that drive retention, engagement, and lifetime value. Working closely with CRM Leads, Technical Producers, Product Marketing teams, and external creative partners, you will shape and deliver multi-channel CRM campaigns that educate, inspire, and delight customers throughout their lifecycle. From campaign ideation through launch and performance analysis, you will ensure every communication is strategically aligned, visually compelling, and executed to the highest quality standards. This is a highly collaborative role for someone who thrives at the intersection of creativity and operational excellence. You will manage campaign development across multiple product lines, markets, and audiences while balancing stakeholder priorities, creative quality, and business objectives. Success in this role comes from combining strong creative judgment with exceptional organizational skills, enabling the delivery of impactful customer experiences that strengthen brand affinity and drive measurable marketing outcomes.

Requirements

5 years of experience in creative production, CRM marketing, digital marketing, or related marketing disciplines.
Demonstrated experience developing and managing customer-facing marketing campaigns, preferably within B2C environments.
Strong understanding of email marketing best practices, customer communications, and lifecycle marketing principles.
Experience creating and managing digital marketing content, with a portfolio demonstrating strong creative and strategic thinking.
Hands-on experience building or managing email content within content management systems.
Experience coordinating campaign development across multiple stakeholders, teams, and timelines.
Strong project management capabilities with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
Experience supporting or launching campaigns across multiple markets and regions is advantageous.
Experience working with external creative agencies or production partners is beneficial.
Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies is preferred.
Experience using AI-assisted creative tools or content production workflows is advantageous.
Strong creative judgment with a keen eye for design, messaging, and customer experience.
Excellent written and verbal communication skills.
Exceptional organizational skills and ability to manage multiple projects in fast-paced environments.
Strong stakeholder management and relationship-building capabilities.
Proactive, self-motivated, and comfortable operating in ambiguous or evolving environments.
Collaborative mindset with the ability to influence cross-functional teams without direct authority.
Data-driven approach to decision-making and continuous improvement.
Passion for customer engagement, storytelling, and delivering exceptional brand experiences.

Nice To Haves

Experience supporting or launching campaigns across multiple markets and regions is advantageous.
Experience working with external creative agencies or production partners is beneficial.
Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies is preferred.
Experience using AI-assisted creative tools or content production workflows is advantageous.

Responsibilities

Lead the end-to-end creative development of CRM campaigns, from briefing and concept development through production, launch, and post-campaign analysis.
Partner with marketing, product, and cross-functional stakeholders to translate business objectives into compelling customer communications.
Develop creative approaches that align with brand guidelines while supporting product launches, promotional initiatives, and lifecycle marketing strategies.
Ensure all campaign assets maintain a consistent customer experience across channels, audiences, and markets.
Maintain and enhance internal activation tools built on Google Apps Script.
Manage the development of email creative, copy, and content components across CRM programs.
Build and maintain email content within approved content management systems, ensuring communications are visually polished, technically accurate, and on-brand.
Leverage emerging technologies and AI-enabled creative tools where appropriate to improve efficiency, scalability, and creative output.
Maintain content libraries, templates, and reusable assets that support campaign consistency and operational efficiency.
Support the development of customer communication strategies that drive engagement, retention, and customer lifetime value.
Implement segmentation strategies, message frameworks, and audience journeys across multiple customer groups and geographies.
Collaborate with CRM and analytics teams to ensure communications are relevant, personalized, and aligned to customer needs throughout the lifecycle.
Partner with technical and audience teams to ensure campaign strategies are accurately translated into execution.
Own and maintain forward-looking CRM editorial calendars that align with product roadmaps, marketing initiatives, and promotional priorities.
Coordinate campaign timelines, dependencies, and deliverables across multiple stakeholders and workstreams.
Manage campaign production schedules to ensure projects are delivered on time, within scope, and aligned with business priorities.
Balance multiple concurrent campaigns while maintaining high creative and operational standards.
Build strong working relationships across marketing, product, creative, and operational teams.
Coordinate reviews, feedback cycles, approvals, and stakeholder communications throughout the campaign lifecycle.
Manage relationships with external creative agencies and production partners when required, ensuring deliverables meet quality, timeline, and budget expectations.
Facilitate cross-functional collaboration to drive alignment and successful campaign execution.
Work closely with the Delivery Lead to update on timelines and workloads.
Monitor campaign performance and customer engagement metrics across CRM programs.
Develop standardized reporting and performance summaries to communicate results and insights to stakeholders.
Translate campaign data into actionable recommendations that improve future creative, messaging, targeting, and customer experiences.
Support testing strategies and optimization programs to continuously improve campaign effectiveness.
Identify opportunities to improve creative workflows, campaign development processes, and stakeholder collaboration models.
Champion best practices in CRM creative development, customer communications, and content production.
Stay informed on emerging CRM trends, customer engagement strategies, creative technologies, and industry best practices.