Credit Card Onboarding Marketing Lead

PNC Bank•Cleveland, OH

2d•Onsite

About The Position

PNC is investing in a newly formed Credit Card Marketing team and is seeking an innovative thought leader to build the foundation of its updated talent profile. This role is for a highly motivated and experienced credit card strategist to join the growing team and drive high-impact marketing strategies. The ideal candidate will bring analytical rigor to decision making, serve as a team-wide mentor and coach, and build foundational marketing insights capabilities. The role requires a product management mindset with the ability to build customer-needs backed capabilities roadmaps, create a prioritization framework, and communicate progress and risks to stakeholders. The position involves marketing ownership of the full customer lifecycle onboarding program across Card products, and the development and implementation of strategic, integrated, multi-channel marketing agendas. The role requires effective storytelling to influence others regarding growth strategy, economic optimization, and acquisition levers.

Requirements

Product Management mindset, with ability to build customer-needs backed capabilities roadmaps based on business priorities, and constraints.
Ability to create prioritization framework to ensure highest leverage work is completed, with eye for efficiencies.
Ability to communicate progress and risks to key stakeholders and gain alignment on vision and tactical strategies.
Marketing ownership of full customer lifecycle Onboarding program, across Card products.
Development and implementation of strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact.
Effective storytelling; ability to influence others to align with proposed our growth strategy, economic optimization, and acquisition levers through written and verbal communication.
Proven success in delivering campaigns that are optimized based on in-market testing results.
Experience in credit card engagement marketing and journey development.
Strategic problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challenges.
Creative, innovative thinker who is comfortable challenging the status quo.
“Owner mentality,” with desire to cut through clutter and deliver results in white space opportunities, proven track record of building a path where one has not been set before.
Demonstrates strong written and oral communication skills, including the ability to influence partners and drive cross-functional alignment.
Has experience leading strategic creative development that delivers results.
Brings multiple stakeholders together to activate around a common vision and builds consensus among partners.
Champions best-in-class marketing and is energized by a challenge.
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
University / college degree, with 5+ years of industry-relevant experience.
Bachelors degree.

Nice To Haves

Bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization.
Serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies.
Building foundational marketing insights capabilities that provide actionable performance insights at the portfolio, product, campaign, test-cell level.
Advertising
Competitive Advantages
Content Marketing
Customer Solutions
Digital Marketing
Marketing Programs
Marketing Strategies
Negotiation
Results-Oriented
Business Acumen
Business Data Analysis
Collaborating
Decision Making and Critical Thinking
Effective Communications
Effectiveness Measurement
Marketing Function
Marketing Systems
Matrix Management

Responsibilities

Develop and implement integrated and data-based Card product-specific strategies for onboarding new Card customers (first 90 days post-booking), aligned to business goals.
Develop strategic testing roadmap to constantly learn while also optimizing response across products, channels, and creative campaigns.
Oversee customer research to ensure solutions are designed with customer needs in mind.
Build always-on campaign strategies based on client needs and business goals.
Design and implement A/B testing.
Use data to continually optimize performance.
Formally brief stakeholders on program performance and next steps.
Supports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels.
Formulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Supports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.
Contributes to thought leadership and builds consensus among partners.
Adapts to and optimizes for a changing business environment.
Translates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communications.
Coordinates and influences complex, multi-functional program teams.
Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
Acts as a point of contact with product and digital teams to coordinate strategy and development.
Makes decisions to ensure the business programs/initiatives and customer expectations are being met.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service