Creator Relations Manager

Impact.com•New York, NY

1d•Hybrid

About The Position

impact.com is seeking a Creator Relations Manager to lead creator growth, retention, and strategic development across a portfolio of creators on the platform. This role is responsible for owning and executing strategies that drive creator success, engagement, and monetization. The Creator Relations Manager operates with a high degree of autonomy, exercising independent judgment to identify opportunities, prioritize efforts, and determine the most effective approach to developing creator partnerships. This role serves as a strategic advisor to creators, leveraging data insights, industry knowledge, and platform expertise to guide decision-making and influence outcomes. The Creator Relations Manager will proactively manage relationships, develop tailored growth strategies, and drive measurable impact across creator performance and platform adoption. This position plays a critical role in shaping the creator experience and contributing to broader business objectives through optimization, innovation, and cross-functional collaboration.

Requirements

5+ years of experience working with creators & managing creator relationships
Strong understanding of social media platforms, influencer marketing trends, and engagement strategies
Excellent communication and interpersonal skills with a focus on relationship-building
Loves talking on the phone
Strong organizational skills including experience with Google Sheets
Creative thinker with the ability to craft engaging experiences and content tailored to creator audiences
A self-starter mentality & drive for excellence
Analytical thinker with the ability to digest data and turn it into shareable & actionable insights

Nice To Haves

Prior experience onboarding or managing customers
Knowledge of impact.com platform
Love of data digging, Google Sheets & formulas, and reporting on metrics
Passion for creator affiliate marketing

Responsibilities

Own and manage a portfolio of creators, acting as a strategic advisor to support their growth and long-term success
Build and maintain high-impact relationships, establishing trust and influencing creator engagement and platform adoption
Independently assess creator needs and determine the most effective engagement and support strategies
Develop and execute customized growth strategies to help creators expand brand partnerships and increase earnings
Analyze individual and network-wide data to identify trends, opportunities, and risks, and translate insights into actionable recommendations
Make independent decisions on creator prioritization, outreach strategy, and growth initiatives to maximize impact
Strategically identify, evaluate, and recruit creators aligned with platform goals, exercising judgment in selection and engagement approach
Determine which creators present the highest potential value and develop targeted strategies to onboard and activate them
Own performance tracking for creator portfolio, using data to inform decisions, optimize strategy, and drive measurable outcomes
Leverage analytics to influence both creator behavior and internal business decisions
Partner with data teams to refine reporting and uncover insights that shape broader creator strategy
Identify and implement process improvements that enhance scalability, efficiency, and creator experience
Lead testing and optimization efforts (e.g., A/B testing, messaging strategies, campaign approaches) to improve performance outcomes
Utilize tools, automation, and AI to streamline workflows and increase team effectiveness
Collaborate with marketing, product, and engineering to provide insights and influence platform enhancements and creator-facing initiatives
Act as a subject matter expert on creator trends, informing internal strategy and decision-making

Benefits

Competitive salary and performance bonuses
Opportunity to work with high-profile influencers and celebrities
Flexible working arrangements (remote options available)
Health and wellness benefits
Career growth opportunities and professional development support
Medical, Dental, and Vision insurance
Office-only catered lunch every Thursday, a healthy snack bar, and great coffee
Flexible spending accounts
401(k)
Responsible PTO policy
Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage
Monthly gym reimbursement policy
Restricted Stock Units (RSUs)
Free Coursera subscription
PXA courses
26 weeks of fully paid leave for the primary caregiver
13 weeks fully paid leave for the secondary caregiver
Technology stipend to help you set up your home office
Monthly allowance to cover your internet expenses