Creator Network Manager

Create Music Group•Vancouver, BC

17h•CA$70,000 - CA$85,000

About The Position

The Creator Network Manager is responsible for building and operating a high-performance creator ecosystem that drives measurable results for every release. This role sits at the intersection of campaign execution, data analysis, creator relationships, and team leadership, owning the full lifecycle from creator sourcing through to campaign performance and payment. You will manage a rolling team of interns, maintain a growing CRM of vetted creators, and serve as the strategic lead on how and when to deploy creator content at scale.

Requirements

2–4 years of experience in creator marketing, influencer management, or music marketing
Deep familiarity with TikTok, Instagram Reels, YouTube Shorts, and Spotify as marketing channels
Strong understanding of UGC campaign mechanics and how creator content drives streaming performance
Experience managing budgets and making data-driven decisions on creator spend
Proven ability to manage and develop junior team members or interns
Highly organized with strong project management skills and attention to detail
Comfortable working with CRMs, campaign trackers, and basic data reporting tools
Strong communication and relationship-building skills — with creators, internal teams, and external platforms
Passion for music and culture, with a genuine pulse on what's trending

Responsibilities

Direct and manage creator campaigns for every release
Ensure a minimum threshold of creator posts are executed within the first 3 days of each release
Assign campaign deliverables to interns and oversee execution to ensure on-time delivery
Monitor active campaigns to identify creators gaining traction and flag opportunities for amplification
Identify high-performing or culturally resonant creator posts and flag them to the culture page team for reposting to amplify reach
Track Spotify stream performance and algorithmic traction (editorial placement, algorithmic playlists, listener conversion) for artists tied to campaigns
Stay current on platform algorithm changes and adjust creator activation strategies accordingly
Monitor how algorithmic shifts on Spotify, TikTok, and Instagram affect which creator formats and posting behaviors drive the best results
Ensure all campaign data is accurately entered into the tracker in a timely manner
Maintain clean, up-to-date records across all campaigns and creator engagements
Produce regular performance reports for PMs, summarizing campaign results, key wins, and areas for optimization
Develop and maintain benchmarks for creator performance (views, engagement rate, stream lift, etc.)
Document lessons learned after each campaign cycle to inform and improve future performance
Manage campaign budgets and calibrate creator tier selection (nano/micro/mid/macro) accordingly
Identify when campaigns are outperforming and proactively recommend scale-up opportunities to PMs to unlock additional budget
Build and maintain a tiered roster of creators across genres and audience sizes, ready to activate quickly
Negotiate creator rates and manage offer/acceptance workflows
Ensure all creators are paid accurately and on time following campaign completion
Review and enter invoices correctly in Label Manager, ensuring all entries are complete and error-free
Maintain a payment log and flag any outstanding or delayed invoices
Ensure creators have signed all required agreements before campaign activation (contracts, usage rights, etc.)
Direct interns to source a minimum threshold of new creators per week, ensuring all are added to the CRM with complete and accurate profiles
Define weekly sourcing briefs for interns based on trending categories, platform signals, and competitive intel
Maintain CRM hygiene standards — ensuring entries include audience size, engagement rate, niche/category, platform handles, contact info, and past campaign history
Proactively scout and vet new creators across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Maintain a standardized vetting process covering audience authenticity, engagement quality, and brand safety
Develop a creator loyalty or preferred partner program to ensure faster activation and better rates for repeat collaborators
Research, evaluate, and onboard third-party UGC creation platforms that can be leveraged to scale content volume for larger campaigns
Test and maintain relationships with these platforms on an ongoing basis, assessing their quality, reliability, and cost-effectiveness
Build a tiered framework for when to deploy third-party UGC platforms vs. owned creator relationships based on campaign size, budget, and turnaround requirements
Continuously monitor trending content categories, sounds, and formats across TikTok, Instagram, YouTube, and Spotify
Track competitor label and artist campaigns to identify which creator categories, formats, and niches they are activating
Translate trend and competitive insights into actionable weekly direction for the intern team on where to focus creator sourcing
Maintain a living trends report or dashboard that informs both creator discovery and campaign creative strategy
Identify emerging creator niches before they peak and build relationships with creators in those spaces ahead of demand
Partner with A&R and marketing teams early in the release cycle to align creator strategy with rollout timing and campaign goals
Collaborate with the digital marketing team to amplify high-performing creator content through paid media
Establish a clear and consistent flagging process with the culture page team, including criteria for what qualifies a post for reposting and expected turnaround time
Own and continuously improve the SOPs for campaign execution, intern onboarding, creator payments, and CRM management
Ensure all workflows are documented clearly enough for interns to execute consistently with minimal oversight
Oversee intern staffing on a rolling 4-month turnover cycle
Build and maintain an active pipeline of incoming interns to prevent coverage gaps
Cultivate and manage relationships with university music business, marketing, and communications programs
Review resumes, conduct interviews, and make hiring recommendations
Onboard new interns and train them on internal tools, processes, campaign workflows, and CRM standards
Provide weekly direction to interns on creator sourcing targets, trending categories to pursue, and performance expectations
Provide ongoing supervision and feedback for interns throughout their tenure
Other duties as assigned