Creator Growth Marketer

Citizen•New York, NY

8d•Hybrid

About The Position

Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.

Requirements

4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
Has personally built a community from scratch — not inherited one
Comfortable owning a program that runs nights and weekends; this isn't a 9-5
Strong taste in video content and an instinct for what goes viral
Experience with incentive design and creator economics

Nice To Haves

Background in hyperlocal media, public safety, or news

Responsibilities

Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month
Own creator incentives: payment structures, milestone rewards, exclusives, partnerships
Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum
Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)
Work with product to define the tooling creators need and surface friction points back into the roadmap
Define and track the metrics: creator activation rate, retention, content volume, incident creation lift