Creative Strategy Manager

Tripledot Studios•Toronto, ON

6d•Hybrid

About The Position

Clipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition, working with a team of motion designers who turn data, market insight, and player understanding into high-performing ad creative. This role is ideal for a hands-on creative leader who’s passionate about mobile games and free-to-play experiences, and who thrives where craft meets performance. You’ll direct a team of motion designers, both internal and external partners, as well as third party vendors. You’ll set the creative direction for our UA output, and work in close partnership with our UA and data science teams to make sure every concept is grounded in what our data, our competitors, and the wider market are telling us. You bring strong creative judgement, a growth mindset, and the leadership to get the best work out of a team while staying close to the craft. You’re also someone who actively uses AI tools in your day-to-day work, championing their use to push the volume, quality, and consistency of creative further than traditional pipelines allow.

Requirements

6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
A proven track record shipping winning, growth-oriented ad creative for mobile or free-to-play games
Strong creative judgement with a performance mindset. You know what drives installs, and you can prove it with data
Hands-on command of channel-specific creative norms (multi-network asset diversity including playables and HTML5)
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
Experience researching competitor creative and translating market insight into direction
Process-driven approach, with the ability to create processes that make ideation, development, and delivery the most efficient and optimized
Hands-on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and a clear point of view on integrating them into production

Nice To Haves

Familiarity with our audience of casual and social-casino players is a strong asset

Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback from the product team, and managing delivery to the UA Growth Manager.
Own the creative direction and output of our UA creative including video ads, playables, and statics across channels such as AppLovin, Google, and Unity
Set creative strategy grounded in competitor analysis, performance data, market trends, and a deep understanding of our target audience, product, and IP
Champion AI-assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency
Build and run a high-velocity creative pipeline that can produce, test, and iterate at volume and speed
Define and run a structured creative testing programme: form hypotheses, ship variants, read results with the UA team, and feed learnings back into the next round
Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV
Research and benchmark competitor creative and market trends, turning them into actionable creative direction
Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management to keep quality high as volume scales

Benefits

Comprehensive Health & Wellness Coverage - We offer extended health, dental, and wellness benefits. Coverage becomes effective on your start date, provided your enrolment forms have been completed.
Wellness Spending Account - Employees receive a $500 annual Wellness Spending Account to support their physical well-being, personal development and lifestyle interests.
Generous Vacation Time - Employees receive 25 vacation days annually, in addition to statutory holidays.
Paid Volunteer Days - Employees receive 2 paid volunteer days each year, giving employees the opportunity to support causes that matter to them.
Parental Leave & Family Support - We offer a generous parental leave program and foster a supportive, family-friendly workplace culture.
RRSP Matching Program - We match 100% of employee RRSP contributions up to 3.5% of annual salary, helping you build long-term financial security.
Employee Recognition Program - Each month, one or more employees are recognized for outstanding performance, dedication, or contributions. Recipients receive a $400 award.
Charitable Donation Matching - We match employee donations to registered charities dollar-for-dollar, up to $1,000 per calendar year.
Employee Assistance Program - Confidential support and resources are available whenever needed through our Employee Assistance Program.
Hybrid Work Environment - We operate on a hybrid work model, with in-office collaboration Monday through Thursday and a flexible work-from-home day on Fridays. Employees also enjoy complimentary breakfast, lunch and evening snack on all office days.
Team Events & Celebrations - We regularly host social events and celebrations to recognize achievements, strengthen connections, and build a positive workplace culture.
Professional Development - We are committed to employee growth and encourage career advancement through ongoing learning and professional development opportunities.