Creative Strategy Manager

Scouting America•Charlotte, NC

7d•$95,000 - $125,000•Onsite

About The Position

The Creative Strategy Manager will champion innovation, foster a culture of collaboration and creativity, and leverage emerging technologies, including AI-powered creative and productivity tools, to improve workflows, accelerate execution, and elevate creative outcomes. They will partner closely with the other Marketing managers and cross-functional stakeholders to ensure projects, campaigns, and product launches are delivered on time, on budget, and with exceptional quality. Job Summary: The Creative Strategy Manager will lead the creative strategy, execution, and brand expression across all customer touchpoints. This role is responsible for overseeing a multidisciplinary team of designers, copywriters, and photographers while ensuring the consistent delivery of compelling, on-brand creative that supports business objectives and enhances the member and customer experience.

Requirements

Knowledge of: Print production, retail signage, packaging, catalogs, direct mail, and digital marketing channels including web, email, social media, and eCommerce; AI-powered creative and productivity tools and their application to creative development, content creation, and workflow optimization; creative production processes, agency management, vendor relations, and budget administration.
Advanced knowledge of Adobe Creative Cloud applications, including InDesign, Illustrator, Photoshop, Lightroom, and related creative tools.
Proven leadership skills in managing multidisciplinary teams, including designers, copywriters, photographers, and external creative resources.
Strong visual storytelling, concept development, and presentation skills.
Strong project management, prioritization, and organizational skills.
Exceptional communication, stakeholder management, and relationship-building skills.
Ability to balance strategic thinking with hands-on creative execution.
Ability to maintain high levels of quality, creativity, and attention to detail while working in fast-paced, deadline-driven environments.
Ability to collaborate effectively across multiple business functions and organizational levels.
Ability to develop and execute successful brand strategies, integrated marketing campaigns, and creative solutions as demonstrated through a strong portfolio of work.
Bachelor’s degree in Marketing, Communications, Graphic Design, Business Administration, or related field.
8+ years of progressive creative, graphic design, or brand marketing experience in a fast-paced environment.
3+ years of experience leading and developing creative teams.
Must pass a criminal history background check.

Nice To Haves

Previous experience supervising employees.

Responsibilities

Develop and execute the creative vision and brand strategy across retail, eCommerce, marketing, product, and member-focused initiatives.
Ensure consistent application of brand standards, messaging, and visual identity across all customer and member touchpoints.
Lead the creation of integrated marketing campaigns and creative solutions across print, digital, social media, photography, video, email, merchandising, and packaging channels.
Direct, mentor, and develop a high-performing team of creative professionals, including copywriters, senior graphic designers, and photographers, fostering a culture of innovation, collaboration, and accountability.
Partner with the Campaign Operations Manager to align creative development with project timelines and delivery workflows.
Establish team priorities, manage workloads, and align creative resources with organizational goals and business needs.
Oversee creative operations, project workflows, budgets, timelines, and resource allocation to ensure efficient and high-quality execution.
Drive continuous improvement of creative processes, tools, and workflows to enhance productivity, scalability, and business impact.
Champion the adoption of AI-powered tools and emerging technologies to improve creative development, content creation, and operational efficiency.
Lead creative production activities, including photography, video, art direction, content development, and collaboration with internal and external production partners.
Partner with cross-functional leaders, agencies, freelancers, and vendors to translate business objectives into effective creative strategies and successful campaign execution.
Performs other job-related duties as assigned.