Creative Strategy & Design Lead

WSA Americas•Washington, DC

13d

About The Position

WSA is a global leader in the hearing aid industry. Part of WSA, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

Requirements

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field.
6-8+ years of professional design experience.
Strong portfolio across digital, print, and experiential design.
Advanced proficiency in Adobe Creative Cloud.
Excellent communication and stakeholder management skills.
UX/UI Experience and ecommerce design principles
Experience creating ads and LPs for Social, AI, display, or other lead-gen platforms.
Static and Video experience

Nice To Haves

Retail, healthcare, or multi-location brand experience.
Experience with Figma, photography, video, or motion graphics.
Experience with creating campaign materials for senior target groups is a plus.

Responsibilities

Lead development and execution of creative concepts across retail marketing campaigns that will engage clients and support business objectives.
Maintain and elevate brand standards across consumer-facing materials.
Translate marketing strategies into compelling visual storytelling both internally to employees and externally to patients.
Champion creative excellence and consistency across channels.
Design in-store signage, POS materials, direct mail, and promotional campaigns both internally and externally.
Develop performance focused assets for web, email, social media, paid media, and display advertising.
Support clinic openings, events, seasonal programs, and client acquisition initiatives.
Manage design systems, templates, and creative toolkits.
Review deliverables for quality and brand alignment.
Identify opportunities to strengthen visual identity.
Oversee the creative approval and tracking process.
Partner with marketing teams and stakeholders to align creative priorities with business goals, marketing plans, and growth initiatives.
Manage vendors, photographers, agencies, and print partners.
Present concepts and recommendations for leadership.
Guide junior designers and freelancers.
Improve creative workflows and asset management processes.
Ability to evolve the WSA US Retail brand.