Senior Creative Strategist - 26072202
About The Position
We are seeking a Creative Strategist with a strong background in direct-response advertising. The ideal candidate will be adept at identifying successful creative approaches, translating customer insights into effective scripts, and collaborating with creative teams to produce scalable advertisements. This role goes beyond simple copywriting, focusing on owning the creative strategy through research, data analysis, and the utilization of AI. Our client is a brand house specializing in building and scaling consumer brands across multiple e-commerce platforms in the supplements, apparel, and lifestyle sectors. The team operates with a lean, high-performance model, emphasizing rapid iteration, aggressive testing, and a culture of ownership.
Requirements
- 3+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Copywriting for DTC brands.
- Proven experience creating winning Meta ad concepts.
- Experience working directly with video editors and creative teams.
- Strong understanding of ad metrics and creative performance analysis.
- Excellent written and spoken English.
- AI-native mindset with daily use of AI tools for research and creative workflows.
- Available to work with at least 6 hours overlap between 9:00 AM–6:00 PM (GMT+3).
Nice To Haves
- Experience in supplements, health, beauty, apparel, or consumer products.
- Experience creating AI-generated UGC ads.
- Familiarity with Meta Ads Manager and Ad Library.
- Knowledge of direct-response frameworks (AIDA, PAS, Hormozi-style offers, etc.).
- Experience using AI creative tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, or similar.
Responsibilities
- Conduct deep customer avatar research.
- Analyze competitors and Meta Ad Library weekly.
- Discover fresh marketing angles and winning positioning.
- Identify new hooks, mechanisms, and messaging opportunities.
- Write high-converting scripts for short-form ads, long-form VSLs, AI UGC videos, and static ads.
- Write landing pages, advertorials, and listicles.
- Create detailed creative briefs that clearly communicate the vision.
- Direct video editors, graphic designers, and copywriters.
- Ensure every asset aligns with the strategy.
- Collaborate closely throughout production.
- Analyze creative performance data.
- Identify reasons for ad success or failure.
- Translate insights into improved creative iterations.
- Continuously test new concepts and messaging.
- Utilize AI tools to accelerate research, ideation, script writing, and concept generation.
- Apply human judgment to refine AI outputs into compelling, high-performing ads.
Benefits
- 18 days of paid vacation annually
- 5 paid sick days
- Health insurance after 6 months
- International company retreat after 6 months
- Christmas bonus after 3 months
- Salary reviews and promotion opportunities every 6–12 months
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
