Creative Strategist

Adelphi Group • New York, NY

4d • $80,000 - $90,000 • Hybrid

About The Position

Critical Mass is hiring a Creative Strategist to join their ArtBot team. ArtBot is Omnicom’s next-generation intelligent content orchestration, decisioning and optimization solution, operating as a horizontal specialism that integrates across Omnicom to deliver scaled, data-driven, and AI-powered creative solutions. They specialize in Dynamic Creative Optimization (DCO), performance optimization, and scalable content activation, serving a global client roster. The Strategy team is pivotal to Artbot, setting the tone and driving growth for their core DCO product offering. As a Creative Strategist, you will create and implement dynamic creative strategies for diverse clients across various industries. You will partner with media and creative agencies, and client stakeholders to design and deliver data-driven creative solutions that achieve measurable performance outcomes. A strong sense of curiosity and willingness to explore new ideas are expected to keep Artbot’s strategies and technologies market-leading. You will collaborate with international teams, adapt strategies for different markets, develop relationships across the Omnicom network, support new business pitches, and build a strong commercial understanding of clients.

Requirements

• 4+ years of experience in a relevant media, creative or ad tech role
• Strong understanding of the digital media landscape, including media planning, buying, and activation principles across programmatic and/or social platforms.
• Strong attention to detail, particularly in creative aesthetics and large data sets.
• Proven ability to think strategically while applying analytical rigor to optimise digital media performance.
• Highly organised, with the ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness.
• Experience in nurturing stakeholder relationships with excellent communication skills.
• Solid skills in Microsoft Excel and Powerpoint / Keynote, with the ability to craft compelling narratives.
• A quick learner, problem solver, and collaborative team player.
• Self-starter mindset — confident, proactive, and comfortable operating in ambiguity

Nice To Haves

• Experience and passionate about Beauty (CPG) & Cruise (Travel) category
• Experience in conceiving and delivering successful DCO campaigns.
• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads), adserving platforms
• Familiarity with dynamic-feed ad serving
• Understanding of the creative production process, from concept to execution.
• Experience developing digital media strategies on a global or regional scale.

Responsibilities

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns, ensuring alignment with client objectives and broader business goals.
• Lead the development of best-in-class digital media strategies, incorporating data-driven insights, creativity, and innovation.
• Demonstrate strategic expertise & thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.
• Develop robust measurement frameworks to assess the effectiveness of Artbot digital strategies.
• Develop test and learn plans in line with the learnings outcomes that matter to clients.
• Utilize analytical rigor to interpret large data sets and derive actionable insights that optimize campaign performance against key client KPIs.
• Act as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
• Collaborate closely with internal teams across strategy, analytics, design and technology.
• Ensure digital strategies balance data-driven decision-making with creative excellence.
• Pay strong attention to detail regarding the visual quality and effectiveness of creative assets in alignment with brand guidelines and consumer engagement best practices.
• Maintain a deep understanding of the digital media landscape, including programmatic, social, and emerging platforms.
• Stay ahead of industry trends to continuously evolve strategic approaches and media activation methodologies.
• Feedback into Artbot’s evolving product development, helping shape features and tools based on client and campaign learnings.
• Stay ahead of industry trends in AI, automation, and digital creativity, sharing insights internally and with clients.

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed