Creative Strategist

On Board Experiential • Hawthorne, CA

13d • $80,304 - $95,304

About The Position

On Board Experiential (OBE) is a global marketing agency that brings brands to life through culture-shaping experiences. For over 30 years, OBE has partnered with iconic brands to build community, create cultural relevance, and drive measurable business impact. With offices in Los Angeles, New York, San Francisco, and London, OBE activates globally and is a founding member of The ADD Collective. OBE has been recognized as one of the best places to work in events. The agency emphasizes the importance of its people, investing in their well-being through recovery days, company offsites, happy hours, and team-building fitness challenges. OBE fosters an environment of open communication, valuing lived experiences, unconventional ideas, and unique perspectives, encouraging employees to be unapologetically themselves.

The Creative Strategist is a vital part of the Creative team, responsible for developing insightful, measurable, and impactful ideas that surpass client expectations and drive business growth for the agency. This role requires a strong ability to conduct relevant research, generate key insights to fuel creative thinking, and lead/contribute to brainstorming sessions and concept development. The Creative Strategist will also be involved in creating measurement plans and recaps, and will provide long-term project support to ensure successful execution. This individual will drive concept development for specific experiential projects and RFPs, collaborating with other Creative team members and cross-departmental teams.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Copywriting, or equivalent preferred.
• Minimum of two to five years’ experience in an advertising/marketing environment.
• Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs.
• Experience in copywriting in multiple brand voices.
• Excellent research and insight development skills.
• Strong copywriting and copyediting skills.
• Capabilities in brand and creative strategy practices, including positioning, messaging frameworks, brief development, etc.
• Excellent client presentation skills.
• Strong understanding of experiential and 360 marketing campaigns, including social media, out-of-home, and guerilla tactics.
• Familiarity in working with and contributing to Brand Guidelines and Style Guides.
• Up to date on current media, industry and consumer trends that affect audiences.
• Ability to collaborate with cross-functional teams, including designers, producers, account managers, technologists, and more.
• Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment.
• Entrepreneurial spirit with the ability to work as part of a team as well as independently.
• Ability to take direction and balance competing stakeholder feedback.
• Ability to travel and work occasional non-traditional hours (nights and weekends) as needed.

Nice To Haves

• Interest in and ability to Art Direct preferred but not required.
• Interest in athletics, sports marketing, financial or technology companies preferred but not required.

Responsibilities

• Conducting research from various sources, including primary research (such as focus groups and interviews) and secondary research from databases and industry sites.
• Synthesizing research into digestible outputs for projects, RFPs, and client presentations.
• Proactively researching client brands and industry trends to support fresh thinking and the creation of impactful experiences.
• Developing measurable objectives and Key Performance Indicators (KPIs) to guide concept and proposal development.
• Identifying key insights for creative concepting and brainstorms.
• Contributing to the development of big, brave creative ideas for ongoing and new creative projects.
• Participating in client presentations and pitches.
• Developing Measurement Plans for proposals and projects, discerning measurable objectives and KPIs, and identifying data collection methods.
• Supporting the Account team in collecting and analyzing KPI-related data to calculate ROI/ROE and provide optimization recommendations.
• Clearly articulating ideas in presentation decks, case studies, messaging grids, or other formats, in multiple brand voices.
• Crafting and presenting well-articulated plans and points of view, including comprehensive pitch decks and project plans with clear insights, strategies, and creative concepts.
• Applying sound judgment and rigorous quality control to AI-supported outputs, ensuring adherence to client and agency guidelines while maintaining accuracy, brand fit, and creative integrity.
• Participating in client discovery calls.
• Presenting agency capabilities using strong storytelling skills.
• Providing copywriting support for internal and project-specific deliverables (e.g., email marketing copy, signage copy support).

Benefits

• medical/dental/vision insurance
• employer paid basic life and personal accident insurance
• Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• PTO
• STD/LTD insurance benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level