Creative Strategist for Cosmetics Brand

Facelove • Remote, Remote

14d • Remote

About The Position

Facelove is seeking a Creative Strategist to lead the creative strategy for their direct response advertising across paid channels like Meta and TikTok. This remote, independent contractor role involves developing ad concepts, angles, and messaging tailored for a mature female audience, translating product benefits into emotion-driven ads, and continuously iterating on creative to drive performance and scale. The strategist will analyze ad performance data, collaborate with media buyers, creators, editors, and founders, and ensure creative aligns with brand vision and customer insights.

Requirements

• Proven experience as a Creative Strategist for D2C brands.
• Strong background in direct response advertising.
• Deep understanding of Meta & TikTok ad creatives.
• Experience scaling ads (not just launching them).
• Strong copy instincts (hooks, headlines, CTAs).
• Data-driven mindset with creative intuition.
• Ability to move fast, test fast, and learn fast.
• Creative concepting & angle development.
• Direct response copywriting.
• Performance analysis & iteration.
• Clear briefing & communication.
• Strong ownership mentality.

Nice To Haves

• Experience in beauty, skincare, or supplements.
• Experience marketing to women 40+.
• Familiarity with UGC-driven ad systems.
• Experience working in fast-scaling D2C brands.

Responsibilities

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels.
• Create strong angles, hooks, and messaging frameworks for a mature female audience.
• Translate product benefits into emotion-driven, problem-solution ads.
• Continuously generate new concepts while iterating on proven winners.
• Analyze performance data (hooks, retention, CTR, CPA, ROAS).
• Identify winning creatives and patterns.
• Create structured iterations to scale winners.
• Write clear, actionable briefs for UGC creators and editors.
• Guide creators on tone, structure, objections, and delivery.
• Work closely with editors to align creative & performance.
• Collaborate with brand and marketing teams to ensure consistency.
• Deeply understand the mature women customer persona.
• Identify key objections, desires, fears, and buying triggers.
• Monitor competitors and market trends.
• Turn customer feedback and reviews into ad concepts.

Benefits

• Competitive salary
• On-time and reliable payments
• Opportunity to work with a fast-growing global e-commerce brand
• Long-term growth opportunities

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed