Creative Strategist

Rain Media/Organics Ocean•Wilsonville, OR

2d•Remote

About The Position

Organics Ocean is seeking a Creative Strategist who excels in direct-response creative strategy and can drive performance across Meta, TikTok, YouTube, and Google Ads. This individual contributor role requires a high-volume execution mindset, strong cross-functional collaboration, and accountability for results. The ideal candidate will turn performance insights into high-converting ad creative, paying close attention to detail and iterating quickly based on data. Organics Ocean is a premium DTC supplement brand focused on empowering health through science-backed, clean products, building a trusted wellness authority rooted in transparency and customer loyalty. The company operates in a high-growth, fast-paced environment with a collaborative, low-ego culture where strong ideas and high performance are valued.

Requirements

5+ years in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment.
Proven experience scaling supplement/wellness brands using high-volume User Generated Content (UGC) ad strategies.
Master storyteller who writes engaging narrative copy, possesses a direct-response mindset, is highly coachable, and thrives in an agile environment.
Ability to translate complex product formulations into consumer-friendly marketing angles.
Direct knowledge of FTC/FDA dietary supplement advertising rules (claims vs. benefit structure).
Fluency in creative metrics (Hook Rate, Hold Rate, CTR, CVR, CPA) to guide asset iterations.
Hands-on skill with Canva or Adobe Creative Cloud (to make quick iteration edits and judge design quality).
Experience using AI tools (e.g., ChatGPT, Claude, Higgsfield) for ideation and scripting.
Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace.
Ability to accommodate limited required travel.
Willingness to work US time zones, regardless of geographic location.
Access to a computer, a reliable internet connection, and a distraction-free work environment.

Nice To Haves

Prior experience with project management tools (ClickUp, Asana, Monday.com).
Familiarity with creative research and analytics platforms: GetHookd, Motion, Foreplay.co, and Meta Ad Library.
Non-leadership role, but leadership experience is a plus.

Responsibilities

Lead the complete creative lifecycle, from competitive research to angle ideation, script writing, visual briefing, and performance review for Meta, TikTok, YouTube, Google Ads, and Amazon DSP.
Maintain a consistent briefing cadence to support rapid testing, delivering 3-6 creative briefs weekly for primary SKUs and 2-4 creative briefs weekly for secondary SKUs.
Integrate modern AI tools (e.g., ChatGPT, Claude, Higgsfield) into scripting, storyboarding, and concepting workflows to accelerate production.
Organize creative timelines, briefs, and assets across ClickUp and Dropbox to ensure on-time delivery to media buyers and editors.
Write line-by-line ad scripts, including visual cues, screen directions, text-on-screen (TOS), and voiceover (VO) instructions, for internal editors and external UGC creators.
Craft narrative-driven ads that combine creative storytelling with direct-response hooks (0-5 seconds) designed to stop feed scrolling.
Dissect complex supplement formulations into simple, benefit-focused marketing angles while strictly adhering to FTC/FDA compliance guidelines.
Oversee the execution of UGC-style content, video ads, static graphics, and motion graphics.
Deploy modular asset variations (hooks, body copy, CTAs, visual pacing) to combat creative fatigue and scale top performers.
Evaluate creative performance indicators (Hook Rate, Hold Rate, CTR, CVR, CPA) to iterate on visual assets, kill underperformers, and scale winning concepts.
Maintain a tight operational feedback loop with media buyers to align creative angles with live account data and audience targeting.
Partner with Product on launch messaging frameworks and collaborate with the CRO team on pre-sell pages and offer angles.
Align creative testing schedules and ad scaling efforts with real-time inventory levels to prevent spending on out-of-stock SKUs.