Creative Strategist

Mammoth BrandsMinneapolis, MN
Hybrid

About The Position

Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to solve unmet needs, improve peoples’ lives, and ultimately challenge the status quo. Our mission is to “Create Things People Like More.” Simply put: everything we do should be better than what already exists. If it’s not, we don’t do it. This guides everything we do, from developing the best product experiences, to making Mammoth Brands a great place to work, to exploring innovative ways to give back to our community. We got our start in 2013 when our co-founders created Harry's. They built the brand differently—online first, prioritizing direct relationships with customers—and in the process learned they’d created something bigger: a playbook and platform that could help other brands grow and scale to their full potential, and a vision to reimagine consumer packaged goods. Today, Mammoth Brands is a growing portfolio of brands and the largest CPG company built in the last 20 years. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: to create a company that people like more, that better serves its customers, employees, and community. As a company, we’re also committed to making a positive impact and have donated over $20 million through our network of nonprofit partners to date. We're looking for a sharp, versatile Creative Strategist to take the reins on Mando. This isn't a support role. You'll own the creative end-to-end across most of our Mando ad formats: concepting, briefing, creator ops, and final sign-off. You'll be on a team working alongside some of the most talented senior creative minds in the industry, who will be in your corner as a sounding board and partner. The seat is set up so you grow fast, own real outcomes early, and learn from someone exceptional while doing it.

Requirements

  • 3 to 5 years of experience in creative strategy, content production, performance marketing, or a related field.
  • A track record of owning creative for a brand or product line, not just contributing to it.
  • Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).
  • Solid direct-response or performance advertising chops. You understand what makes an ad convert, not just look good.
  • Portfolio or work samples showing creative range. Concepts, scripts, edits, anything that shows how you think and what you make.

Nice To Haves

  • Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting) is a strong plus.
  • Familiarity with AI creative tools (e.g., AdCreative.ai, Midjourney, Runway, or similar) is a strong plus.

Responsibilities

  • Own Mando creative across Stills, B-Roll, and Partnership/UGC ads. You lead concepting, briefing, and sign-off. Our senior strategist supports and pressure-tests.
  • Partner with our senior strategist on TV spots, supporting on agency selection and co-leading creative review.
  • Run all creator operations for Mando partnership and UGC work: sourcing, briefing, contracting, payment, whitelisting, the whole pipeline.
  • Develop original ad ideas. Hooks, concepts, scripts. Bring them to the senior strategist for feedback and sharpen from there.
  • Recut and remix existing ads quickly to generate high-volume creative iterations. Fast turnarounds are a superpower here.
  • Collaborate with video editors to turn existing footage into fresh ad concepts. Brief clearly and review with a strong creative eye.
  • Cut and produce ads yourself when needed. You won't always have a dedicated editor and that's okay.
  • Pick up new tools fast. AI creative platforms, editing software, growth analytics. Get fluent quickly.
  • Stay close to the customer. Watch ads, read comments, study reviews, and use those insights to inform every creative decision.

Benefits

  • Medical, dental, and vision coverage
  • 401k match
  • Equity in Mammoth Brands
  • Flexible time off and working hours
  • L&D stipend
  • 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
  • 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
  • Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
  • Free products from our family of brands
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