Creative Strategist , PV Brand Partnership Studio

Amazon • Santa Monica, CA

14d • $141,000 - $190,700 • Onsite

About The Position

The PV Brand Partnerships Studio creates the deepest brand-content integrations in streaming — custom programs that connect advertisers to Prime Video's premium IP at the highest investment tier. The Creative Strategist is the qualification and creative gateway for all custom brand partnerships entering the Studio pipeline. You will guide brands on how to leverage Prime Video's content slate, talent, and streaming technology to reach audiences in a meaningful way. You'll respond to client briefs with compelling proposals that serve the brand's needs while leveraging the best of Prime Video's IP, products, and premiere calendar. You'll also develop proactive packages against upcoming titles — identifying which brands belong against which content before the brief arrives. This role sits at the intersection of pre-sales and creative. You are not producing campaigns — you are deciding which campaigns get produced, and shaping the creative strategy that wins them.

Requirements

• Bachelor's degree
• Experience managing multiple projects and meeting aggressive deadlines
• Experience presenting creative concepts effectively to senior executives
• Experience handling multiple projects simultaneously
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience driving results through digital marketing and multi-channel campaigns

Nice To Haves

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Knowledge of InDesign, Photoshop, Illustrator, Keynote
• Experience in driving compelling creative strategy and execution at an agency or in-house creative team
• Experience with brand strategy
• Knowledge of video production crews, live streaming technologies, studio workflows, edit and post- production techniques, production calendars and staffing
• Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations

Responsibilities

• Qualify inbound briefs against defined criteria (win probability, budget confirmation, title-brand alignment, timeline feasibility) and route demand to the correct tier.
• Respond to qualified client RFPs with compelling proposals that connect brand objectives to Prime Video IP, talent, and audience.
• Attend client meetings, pitches, and collaborative work sessions to translate, and educate, PV Brand Partnerships to customers and media agencies.
• Develop proactive title packages, identifying advertiser vertical needs and content opportunities before demand arrives.
• Conceptualize campaigns in a fast-paced, collaborative environment while managing multiple projects with multiple stakeholders across Sales, GTM, Studios, and Production.
• Articulate high-concept ideas and proposals to sellers, media agencies, and clients to ensure they're effectively communicated and creatively differentiated.
• Serve as the strategic bridge between the sales organization and the creative team — protecting Studio capacity while maximizing pipeline quality and win rates.
• Ensure that all concepts delivered meet Amazon's bar-raising standard.
• Lead strategic creative development sessions for qualified briefs, guide cross-functional teams through innovative program design, and champion breakthrough ideas from concept through pitch.
• Assess incoming demand against the qualification gate, make binding go/no-go decisions on which briefs enter the custom pipeline, and redirect non-qualifying demand to appropriate tiers with clear rationale.
• Analyze title performance data, audience signals, and campaign history to inform creative recommendations and brand-title matching decisions.
• Build title packages against the upcoming slate before briefs arrive — connecting IP, audience data, and brand category fit into pitchable creative platforms.
• Navigate conversations with internal teams (Sales, GTM, Studios, Production) and external clients, build consensus across diverse groups, and maintain strong relationships with key partners.
• Integrate AI tools into your creative workflow, explore emerging capabilities to enhance campaign development, and advocate for AI-driven innovation in the pre-sales process.
• Pitch creative concepts to senior leaders and clients, refine ideas based on feedback, and drive teams to execute against your strategic vision.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior