Creative Strategist, UGC

Valid•San Francisco, CA

4d•Remote

About The Position

Performance marketing relies heavily on creative, and UGC-style ads are currently the most effective driver across platforms like TikTok, Meta, and Instagram. This role involves building an AI-native UGC solution from the ground up. This includes recruiting creators, engineering content submission formats for AI enhancement, and leveraging performance data to develop compelling creative strategies. The goal is to pioneer the future of AI-powered UGC advertising.

Requirements

3+ years in content creation, creative direction, or short-form content (agency, brand, or performance-focused environment).
Proven track record producing ads for TikTok, Meta, or Instagram.
Strong storytelling and copywriting skills with the ability to hook audiences in seconds.
Skilled in scripting, producing, and editing short-form UGC ads.
Skilled at crafting high-performing short-form UGC content (hooks, testimonials, demos, story-driven ads).
Ready to recruit and manage creators on platforms like Instagram and TikTok.
Familiar with growing audiences, making compelling short-form videos, and scaling accounts.
Fluent in—or eager to master—AI tools like Veo 3, Runway, Pika.
Data-driven and comfortable in ad accounts, able to analyze why a creative works (or doesn’t).
Strong at storytelling, with an instinct for what feels authentic and engaging.

Nice To Haves

Experience with structured creative testing and iteration.
Familiarity with AI creative tools for editing and scripting.
Mobile app advertising experience.
Comfortable presenting creative strategies to clients.
Experience growing and mentoring creators or creative teams.

Responsibilities

Own the UGC creative vision across clients and campaigns.
Develop content briefs, scripts, and hook variations tailored to platform trends.
Partner with media buyers to design UGC concepts grounded in performance data.
Work with creators to produce relatable, authentic content at scale.
Build a library of reusable UGC templates and assets.
Collaborate with engineering to streamline UGC workflows into scalable systems.
Contribute to the product roadmap by integrating creative best practices with AI capabilities and performance insights.
Run structured creative tests to continually evolve formats and improve results.