Creative Strategist (Ads)
About The Position
TrueShort is one of the fastest-growing streaming apps in the world, delivering premium, bingeable storytelling across various genres. Backed by significant investment, the company is focused on reimagining how modern audiences discover and experience great stories. This role is a high-impact, high-ownership position on a small, fast-moving team, working directly with the CEO to shape the creative engine that drives growth. The Creative Strategist will own creative strategy and testing across Meta, TikTok, and YouTube, focusing on concept development, structured experimentation, and performance analysis. The ideal candidate is adept at creating high-converting content, building compelling hooks, and leveraging data to refine creative strategies. Collaboration with creators, performance marketers, and editors is key to building a repeatable, high-velocity creative engine that directly impacts customer acquisition and CAC efficiency.
Requirements
- 3–6+ years in performance marketing, paid social, or growth creative
- Strong writing skills for hooks, scripts, and ad copy, with the ability to produce at volume without losing quality
- Sharp creative instincts backed by data fluency (understanding of CAC, CVR, CPA, hook rate, and hold rate, and why winning ads perform)
- Experience building and running structured creative testing strategies across channels
- Proven ability to generate high-volume, scalable creative concepts that perform
- Experience sourcing and managing UGC creators and creative partners
Nice To Haves
- Experience in streaming, entertainment, or consumer subscription
Responsibilities
- Own creative strategy and testing across Meta, TikTok, YouTube, and emerging channels — full funnel, all formats, 250+ ads per week
- Write high-converting scripts, hooks, and copy at volume — for paid ads, organic content, and everything in between
- Analyze performance, identify winners fast, and iterate — turning data into better concepts, angles, and creative bets
- Build and run structured testing frameworks: hooks, formats, audiences, offers
- Source, brief, and manage UGC creators, video editors, and agency partners
- Work directly with editors to produce ad creative
Benefits
- Health, dental, vision & life insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
