Creative Specialist

Crocs, Inc.•Westwood, MA

4d•$70,000 - $80,000•Hybrid

About The Position

The Creative Specialist for HEYDUDE is responsible for managing and optimizing the organization, accessibility, and workflow of global creative assets. This role sits within the Marketing Creative team and partners cross-functionally to ensure efficient asset management, timely delivery, and seamless collaboration across internal teams and external partners. This position reports to the Director of Global Creative.

Requirements

Bachelor’s degree in Marketing, Business, or related field (or equivalent relevant experience)
3–7 years of experience in digital asset management, creative operations, or a related field
Strong proficiency in asset management platforms (e.g., Bynder) and Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)
Advanced organizational skills with the ability to manage multiple projects and deadlines simultaneously
Strong understanding of file management standards, including formats, resolution, naming conventions, and metadata structures
Demonstrated ability to communicate effectively and collaborate across cross-functional teams and external partners
High attention to detail with a commitment to accuracy and quality in asset management

Nice To Haves

Experience supporting creative production workflows (photo/video) and familiarity with studio tools and processes is preferred

Responsibilities

Manage and maintain global creative asset libraries (Bynder and SharePoint), ensuring accurate naming conventions, metadata, folder structures, and accessibility
Coordinate end-to-end workflow of creative assets, including file transfers, retouching processes, and communication with internal teams and external vendors
Organize and distribute weekly asset updates to global partners through contact sheets and live links
Monitor and optimize asset lifecycle management, including file formats, resolution, color standards, usage rights, and expiration tracking
Serve as the technical expert for asset management tools and systems (e.g., Bynder, Adobe Suite), improving workflows and identifying efficiency opportunities
Ensure compliance with data governance, legal, and privacy requirements by classifying and managing digital assets appropriately
Partner with cross-functional teams to maintain clear communication, resolve workflow challenges, and ensure timely delivery of assets
Support photo and video production, including pre-production file prep, on-set coordination (as needed), and post-production asset organization