Creative Producer, UGC - Remote

Replika•Emea, EMEA

80d•Remote

About The Position

Replika is undergoing a renaissance with a vision for exponential growth, driven by User Generated Content (UGC). This role is central to that growth, acting as the engine for producing high volumes of engaging content. The Creative Producer will be responsible for taking a positioning idea and rapidly developing it into scroll-stopping content, including writing scripts and TikTok copy, sourcing and briefing creators, directing shoots, and analyzing performance data to inform future content. This position works directly with the product team, allowing for rapid integration of product hooks into creative concepts. The role requires excellent English communication skills and proven experience in writing high-performing TikTok copy.

Requirements

Genuinely excellent English, and real, demonstrable experience writing TikTok copy in English that performed.
Extensive B2C UGC experience. You’ve produced UGC and short-form ads at volume for consumer products, and you can point to work that drove real performance, not just views.
You’re a hands-on producer. You generate the ideas, write the scripts, source the creators and locations, and direct the shoots yourself — concept to delivery, fast and reliable.
Strong track record producing ads for TikTok and Meta. You understand what works on each platform and why, down to the format and the hook.
You’ve worked closely with influencers and creators — briefing them, getting quality work back, and managing the relationship without it eating your week.
Comfortable managing external agencies and partners across content and creative without losing control of the output.
You watch the data. Channel metrics, creative performance, growth numbers — you use them to decide what to make next, not just to report.
You build process. You’ve set up workflows or pipelines that made a team faster or better, not just delivered your own work.
Fast and self-directed. You ship, you learn, you ship again. You don’t wait for permission or a committee.

Nice To Haves

Experience with an AI product, an emotionally engaging consumer app, or anything in the social, communication, or entertainment space.
You’ve built or run a UGC creator pool from scratch — recruiting, briefing, managing payments, keeping the good ones.
Experience producing content that drove measurable installs or subscriptions for a B2C subscription product.
Familiarity with the production back-office — release forms, usage rights, creator contracts, budgets — enough to keep things clean without it slowing you down.
An eye for aesthetics. The work should look good, not just convert.

Responsibilities

Turn positioning and creative concepts into high volumes of UGC — ideate, script, storyboard, and ship.
Write the copy yourself. Hooks, captions, and TikTok-native copy in English that actually converts.
Source, brief, and direct creators and actors.
Own production end-to-end — concept, casting, locations, props, on-set direction, and post.
Build the workflows that let us produce at scale — pipelines, briefs, and processes other people can plug into without the quality dropping.
Manage external agencies, production partners, and UGC platforms when it makes sense.
Read the numbers. Watch what’s performing across TikTok, Instagram, and paid social, kill what doesn’t work, and pour more into what does.
Stay on top of trends and competitor creative. You know what’s about to pop before it does, and you turn it into something on-brand fast.