Creative Producer & Editor (AI-native)

Scaling.com

About The Position

Scaling.com helps business owners 10x their companies in three years or less, working with entrepreneurs doing $1M+ in revenue. They are building the best business scaling content on the internet, including video sales letters, webinars, ads, social media content, keynote clips, trainings, testimonials, event reels, case studies, and long-form educational assets. This role is for a Creative Producer & Editor who can think through strategy, story, hook, teaching, conversion goals, and final execution to shape content effectively. The role is broad, involving turning raw footage, keynotes, webinars, social footage, interviews, and campaign ideas into high-leverage assets for sales, marketing, social media, Scaler education, and brand authority. The position requires understanding the purpose of each asset (conversion, communication, teaching, belief-building, social growth, Scaler education, or brand credibility) and shaping it accordingly. The role exists due to the high volume of content creation needed across various platforms and individuals like Blake Erickson and Dr. Benjamin Hardy. The goal is to turn raw material into finished assets that are useful, strategic, compelling, and beautiful.

Requirements

Creative thinker with taste, judgment, and ownership.
Direct marketing experience.
Understanding that editing is not just cutting footage but deciding what matters, what lands, what should be removed, what should be emphasized, and how to make the final piece feel clear, useful, persuasive, and emotionally compelling.
Instincts for hooks, story, pacing, teaching, conversion, social media, direct response, thought leadership, brand credibility, emotional resonance, and clean, premium execution.
Ability to analyze footage and ask strategic questions about its purpose, strongest moments, viewer engagement, usefulness, conversion potential, and brand alignment.
Thinking like an intrapreneur: possessing the skill of an editor, the ownership of a producer, and the perspective of a partner.
Taking ownership, initiative, and risk to build something new.

Responsibilities

Editing and producing video sales letters, webinars, ads, trainings, social clips, testimonial reels, speaker reels, and other high-leverage video assets.
Finding the best moments inside raw footage and shaping them into clear, compelling content.
Understanding the purpose of each asset before editing it: what it needs to teach, sell, clarify, prove, or make someone feel.
Helping build Blake Erickson's webinar and social presence into a stronger front-end channel for Scaling.com.
Repurposing Dr. Hardy, Blake, and Scaling.com content into multiple formats for social, ads, funnels, campaigns, and internal use.
Supporting live and recorded production when needed, including occasional travel for events, keynotes, shoots, interviews, or social media capture.
Collaborating with Raleigh Norton and the broader creative team to turn big ideas and raw footage into finished assets that move the business forward.
Using AI tools to move faster, stay organized, improve creative workflows, and help build a leaner, smarter production system.