Creative & Multimedia Lead Supervisor

Village of DonkiTamuning, GU
Onsite

About The Position

The Creative & Multimedia Marketing Lead Supervisor is a strategic and execution-driven leadership role responsible for driving measurable business impact through multimedia content, video production, and multi-channel marketing operations. This position is accountable not only for creative quality but also for performance outcomes, including engagement, conversion, and campaign ROI. The role leads end-to-end processes—from planning, content production, channel execution, to performance analysis and optimization—with a strong focus on data-driven decision-making in a fast-paced retail environment.

Requirements

  • Strong expertise in video production & editing, multimedia content creation, and social media strategy and analytics.
  • Proficiency in tools such as Adobe Creative Suite, video editing software, and social media advertising and analytics platforms.
  • Strong understanding of consumer behavior, digital marketing funnels, and content performance metrics.
  • Proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
  • Exceptional communication, leadership, and interpersonal skills.
  • Ability to connect creative output with business results.
  • A high school diploma or equivalent preferred
  • at least 3 -5 years of relevant working experiences with a strong visual portfolio preferred
  • 1-2 years of experience leading a team
  • strong verbal communication skills
  • Ability to read, analyze, and interpret general business data and effectively respond to the data.
  • Ability to write routine reports and correspondence.
  • Ability to effectively present information and respond to questions from vendors, customers, employees, or others involved or associated in the warehouse section function.
  • Ability to work with mathematical concepts relevant to the role such as addition, subtraction, multiplication, and division.
  • Ability to define problems, collect data, establish facts, and draw valid conclusions.
  • Knowledgeable in use of computer software applications customarily used in the job function at an appropriate proficiency level.

Nice To Haves

  • Degree in Graphic Design specialized in Multimedia or equivalent preferred
  • good command with MS Office and Adobe Creative software (Photoshop/Illustrator/InDesign etc.) and familiarity with video editing software a plus
  • experience in a similar or comparable work environment
  • General knowledge of basic accounting a plus.

Responsibilities

  • Lead, coach, and develop multimedia and creative team members
  • Delegate tasks effectively, ensuring workload balance and timely project delivery.
  • Own team performance tied to KPI achievement (engagement, traffic, conversion, sales impact)
  • Drive accountability culture with data-backed performance reviews
  • Conduct regular team meetings with section managers to review progress, set priorities, and address challenges.
  • Optimize team productivity and workflow efficiency
  • Lead planning and execution of video-first marketing strategy
  • Oversee production of: Promotional videos SNS short-form content (Reels / YouTube Ads)) In-store digital signage content
  • Ensure all video content aligns with: Brand identity Customer behavior insights Platform-specific best practices
  • Continuously improve content based on performance analytics (views, retention, CTR, conversion)
  • Develop integrated multimedia campaign strategies across: Social media Paid ads App / in-store media
  • Translate business objectives into content-driven campaigns
  • Align creative direction with merchandising and sales priorities
  • Manage campaign timelines, deliverables, and execution quality
  • Oversee operations across all multimedia channels: Instagram / Facebook Google Ads / YouTube Donki App / Newsletter / In-store media / External media partners
  • Ensure consistent messaging and optimized content per channel
  • Manage publishing schedules and content calendars
  • Drive channel-specific growth strategies
  • Establish and track KPIs such as: Engagement rate Reach / impressions Video completion rate Conversion / sales contribution
  • Analyze campaign and content performance
  • Provide actionable insights and improvement plans
  • Report performance to management with clear recommendations
  • Continuously run test & learn cycles (A/B testing, format optimization)
  • Support planning and execution of paid campaigns
  • Allocate and optimize budgets based on ROI
  • Monitor ad performance and adjust strategies accordingly
  • Collaborate with marketing leadership on investment decisions
  • Work closely with: Merchandising teams Store operations Marketing leadership
  • Align multimedia strategy with sales and seasonal campaigns
  • Act as a bridge between creative, digital, and retail execution
  • Manage urgent requests and rapid campaign changes
  • Deliver high-quality outputs under tight deadlines
  • Proactively solve operational and creative challenges
  • Directly supervise employees in the Creative & Multimedia Marketing Section.
  • Carries out supervisory responsibilities in accordance with PPRM’s policies and applicable laws.
  • Responsibilities include training employees; planning, assigning and directing work; providing feedback and input for performance reviews; and addressing complaints and resolving problems.
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