Creative Marketing Lead

CGI•Fairfax, VA

10h•Hybrid

About The Position

The Creative Marketing Lead shapes CGI Federal's visual identity and storytelling across campaigns, digital experiences, events, and executive level deliverables. This role combines advanced design mastery, visual strategy, and cross functional leadership with AI enabled workflows to deliver high impact, brand aligned creative. As a trusted advisor, the Creative Marketing Lead translates business objectives into compelling visual narratives, drives design innovation, and ensures consistency, clarity and compliance across federal civilian and defense contexts. This position is located in our Fairfax, VA office; however, a hybrid working model is acceptable.

Requirements

8+ years in graphic design, creative direction or visual communication.
Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign, After Effects, Premiere).
Experience using AI assisted design tools (image generation, layout automation, motion templates).
Strong portfolio demonstrating alignment to brand systems, campaign visuals, conceptual design and motion.
Ability to translate complex topics into clear, compelling visual narratives.
Experience working with cross functional teams; public sector familiarity preferred.

Nice To Haves

Creative vision and storytelling: Shapes strong visual narratives that bring clarity, impact and originality.
Design mastery: Advanced graphic, motion, and visual communication skills; pattern breaking creativity.
AI fluency: Designs prompts, curates outputs, and implements safe, structured AI enabled workflows.
Strategic alignment: Connects design to mission priorities, brand strategy and business objectives.
Governance operational discipline and judgment: Protects brand integrity, enforces standards and applies nuanced decision making.
Communication and influence: Articulates design rationale and builds alignment with diverse stakeholders.
Initiative and innovation: Constantly evaluates opportunities to enhance visual experiences and challenge norms.
Operational discipline: Prioritizes effectively, manages deadlines, and communicates progress transparently.

Responsibilities

Translate business and marketing objectives into clear, strategic design solutions.
Produce high quality, brand aligned graphics, layouts, motion assets and storyboards.
Identify design opportunities, propose creative concepts and elevate the visual impact of deliverables.
Maintain deep expertise in CGI brand standards, templates and visual systems.
Lead CGI Federal's visual strategy and identity across integrated campaigns, social media and advertising, ABM pursuits, executive presentations, and events, including visual guidelines, development of iconography, conceptual illustrations and mood boards.
Ensure all visual experiences are high impact and aligned with CGI's brand values and federal civilian and defense sector messaging.
Serve as a trusted advisor to stakeholders; articulate design rationale and guide creative decisions.
Coordinate and manage design components within larger projects and campaigns, ensuring timelines and quality.
Collaborate with content, digital, events, and internal comms to align design with broader goals.
Own assigned creative workstreams with proactive and transparent communication.
Proactively participate in CGI Brand Network by sharing and adopting best practices, keeping attuned to brand evolution and new applications and communicating brand requirements to internal stakeholders.
Lead the visual strategy and execution for high visibility events, including signage, installations, booth design, motion graphics and environmental branding.
Develop event specific mood boards, style guides, and thematic visual concepts that reinforce strategic messages.
Provide expert consulting on layout, flow, brand presence, and creative impact.
Enforce CGI's brand standards across all creative outputs, using both AI enabled QA processes and expert human judgment.