Creative Lead - US

TRIP•Los Angeles, CA

4d•$95,000 - $110,000•Remote

About The Position

TRIP is building a global brand, with the US at the heart of our growth. We're looking for a hands-on Creative Lead to help bring the TRIP brand to life for US consumers. Working closely with our Senior Global Creative Lead, Head of Brand and wider global Brand & Creative team, you'll be responsible for translating TRIP's global creative direction into culturally relevant, high-impact work for the US market. This is not a traditional Creative Lead role where you'll be managing a large team or delegating the execution. You'll be in the work. You'll move comfortably between developing an idea, building a campaign deck, designing an asset, adapting global creative for the US market, briefing a production partner or giving direction on a shoot. We're looking for someone with a strong design foundation who has developed into a broader creative thinker, potentially someone who has progressed from Designer to Senior Designer or Art Director and is ready to take on greater creative ownership. You'll have creative freedom to bring a strong US cultural lens to the work, while operating as part of one global creative team rather than building a separate US creative identity.

Requirements

Brilliant creative and designer
Strong design background and an outstanding portfolio demonstrating excellent visual craft
Experience working within consumer brands such as beauty, wellness, lifestyle, fashion, food, drinks, FMCG or DTC
Experience developing and executing integrated brand campaigns
The ability to move seamlessly between concept development and hands-on execution
Strong experience across several of retail, shopper, OOH, experiential, social, digital or packaging
A strong understanding of US consumers, culture and the wider creative landscape
Excellent creative judgement and a genuine instinct for what feels culturally relevant
Experience collaborating with external agencies, freelancers, production companies and specialist suppliers
An existing network within the US creative and production community, or the ability to build one quickly
Strong Adobe Creative Suite capability
An appetite for using AI tools to make creative development faster and smarter
The ability to work autonomously in a fast-moving, remote environment
The confidence to put forward a strong creative point of view without ego, you're passionate about the work but not precious about your ideas
The ability to work collaboratively across UK and US teams and accommodate some UK-time-zone meetings
Flexibility to travel occasionally for shoots, press days and activations
Experience working with beauty, wellness or culturally relevant lifestyle brands would be a strong plus.
Wants to make the work, not just direct it.

Nice To Haves

Currently be a Senior Designer, Senior Brand Designer, Art Director or hands-on Creative Lead looking for an opportunity to take on broader ownership of a fast-growing consumer brand.

Responsibilities

Bring TRIP to life in the US
Translate and roll out global TRIP campaigns for US consumers, ensuring the work feels culturally relevant and locally powerful
Develop US-specific creative ideas and executions across campaigns, OOH, activations, social, digital and retail
Bring a strong understanding of US culture, trends and consumers to the wider global creative conversation
Partner closely with US Marketing, Growth, Sales and E-commerce teams to turn commercial objectives into standout creative
Identify opportunities for TRIP to create culturally relevant moments that generate attention and conversation
Remain highly hands-on, personally developing concepts, decks, designs and assets
Jump into execution when required rather than relying solely on internal designers or external resource
Take global campaign creative and adapt it intelligently for US channels, retailers and consumers
Maintain a consistently high bar for visual craft across everything TRIP produces
Use Adobe Creative Suite confidently across day-to-day creative work
Use AI tools to accelerate ideation, concept development, asset adaptation and retouching where appropriate
Create standout work across US retail, shopper and e-commerce touchpoints
Develop creative for POS, Amazon, retail media and key retail partners
Support packaging adaptations and US product launches where needed
Understand how TRIP needs to show up differently across brand and point-of-purchase environments
Help bring TRIP into the physical world through OOH, experiential, events and cultural activations
Work with creative, production, experiential, OOH and other specialist partners across the US
Build and maintain a strong network of trusted US suppliers and creative partners
Attend shoots, press days, activations and production days when required
Be comfortable travelling occasionally
Work closely with the Senior Global Creative Lead, Head of Brand and wider UK and US teams
Participate in global brand and creative meetings, including some meetings scheduled around UK working hours
Bring a strong US perspective while remaining consistent with TRIP's global brand direction
Give clear creative recommendations while remaining open, collaborative and comfortable responding to feedback
Work effectively in an environment where our founders remain closely involved in the creative development of the brand