Creative Lead - Brand

Mecca BrandsRichmond, VA

About The Position

We’re looking for an exceptional Creative Lead - Brand to join our Creative Direction team and help define how MECCA looks, feels and shows up in the world. This is a senior creative role for someone who lives at the intersection of brand, design and big ideas. You’ll help shape and evolve the MECCA brand across everything from major campaigns and experiences to brand identity, creative systems and new expressions of MECCA. Working closely with our Head of Creative Direction and alongside our Creative Leads, you’ll turn strategy and cultural insight into distinctive creative ideas, building brand worlds that are unmistakably MECCA.

Requirements

  • Exceptional visual judgment, a deep understanding of brands and the ability to move seamlessly between the big idea and the smallest brand detail.
  • A strong foundation in brand and design, with experience extending into concept development, creative ideation and/or design direction.
  • A portfolio showcasing exceptional brand thinking and visual craft, alongside campaign-level ideas and creative concepts.
  • Experience creating or evolving brand identities, visual worlds and creative systems across multiple channels and expressions.
  • Deep knowledge of brand identity, design systems, typography, image-making and art direction, with the ability to translate strategy and cultural insight into simple, distinctive ideas.
  • A collaborative, curious and influential approach - comfortable navigating ambiguity, bringing others along with a creative vision and balancing creative ambition with commercial and customer relevance.
  • You might currently be a Design Director, Associate Creative Director, Creative Director, Senior Designer or Senior Art Director within a leading agency, studio or ambitious brand.

Responsibilities

  • Help define and evolve MECCA’s creative and visual expression across brand identity, campaigns, experiences and emerging brand moments.
  • Develop distinctive brand worlds, creative systems and visual languages that strengthen how MECCA is recognised and remembered.
  • Partner with Creative Leads and Creative Strategy to turn strategy, cultural insight and business opportunities into compelling creative concepts.
  • Set clear creative direction across Design, Art Direction, Content and Experience, taking ideas from an initial thought through to a fully realised creative world.
  • Collaborate across Design, Art Direction, Content, VM, Digital, Retail and Marketing, providing creative feedback and championing ambitious thinking with senior stakeholders.

Benefits

  • Professional development programs and first-class digitised learning offering
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Access to quarterly product allowance
  • Generous discount to spoil yourself and your immediate family, as well as a generous product allowance, subject to company policy
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