Creative Generalist

Farmgirl Flowers•Gig Harbor, WA

17h•Onsite

About The Position

We’re looking for a Swiss army knife. This is the role for someone who can go from concepting an email campaign at 9am to mocking up the visuals at 11am to writing a marketing email or blog post at 1pm to briefing a freelance video editor at 3pm. You don’t need to be the best in the world at any one of those things. You need to be good enough at all of them to keep things moving—and sharp enough to know when to bring in someone better and manage them well. You’ll report to our Director of Marketing and work alongside a small but mighty team that wears many hats. You’ll own the executional creative across email, social, campaigns, partnerships, and one-off projects that don’t fit neatly into anyone else’s lane. This isn’t a “post on social” role. And it’s not a “sit in meetings and talk about ideas” role either. It’s for someone who can see what’s happening, understand why it matters, and capture it in a way that makes other people feel it too. When we have an idea for a Mother’s Day email, you’re the one who turns it into a designed, written, scheduled, on-brand campaign. When we need a landing page for a partnership, you’re the one who makes it happen—by doing it yourself or by finding the team member or freelancer who will. This isn’t a strategic-only role or a briefs-to-agency role either. It’s a make-it-happen role for someone who genuinely likes being in the work. Especially right now, as we build out our Farmquarters in Gig Harbor, there’s no playbook. The story is happening as we go, and we need someone who can help shape how it’s told—while it’s happening, not after the fact. You’ll also be someone we lean on when we need to show up visually beyond social. That might mean pulling together assets for a press feature, mocking up a quick graphic for an email or partnership, or helping us present the brand well in situations we didn’t plan for. It’s a role that asks you to wear a lot of hats—and to genuinely enjoy that, not feel overwhelmed by it.

Requirements

Strong in at least two of: graphic design, copywriting, video editing or producing, and social media
Credible in the remaining areas
Willing to sharpen skills in any area
Comfortable across Adobe Creative Suite (Photoshop, Illustrator), Canva, Google Workspace, Asana
Ability to assemble a basic video edit and cut to music
Understanding of how social platforms work
Resourceful
Genuine love for the work
Experience working in creative or marketing roles (brand, agency, or freelancer)
Meaningful ownership of campaigns, not just pieces of them

Nice To Haves

Experience with CapCut
Comfortable with different tools at different levels of expertise
Knowing when to hand off heavier video editing tasks
Knowing when something shouldn’t be shared at all
Comfortable with early, messy, cold, or chaotic days
Low ego
Not above resizing an asset, writing preview text, or chasing a freelancer
Curious about tools, including AI
Genuine connection to brands like The Lost Kitchen, early Food52, Flamingo Estate, Kinfolk, Martha Stewart, and Magnolia
Ability to make something look good without a week of back-and-forth
Knowing when something is good enough to go, and when it needs another pass
Comfortable with a little imperfection if it means capturing something real
Knowing what's native, what performs, and what's a waste of time on social platforms

Responsibilities

Concepting an email campaign
Mocking up visuals
Writing marketing emails or blog posts
Briefing freelance video editors
Owning the executional creative across email, social, campaigns, partnerships, and one-off projects
Turning ideas into designed, written, scheduled, on-brand campaigns
Creating landing pages for partnerships
Pulling together assets for a press feature
Mocking up a quick graphic for an email or partnership
Helping present the brand well in unplanned situations
Writing marketing emails, social captions, campaign headlines
Working in and conveying the Farmgirl voice
Creating email layouts, social assets, web graphics, landing pages, or occasional print pieces
Managing freelancers like designers, video editors, photographers, illustrators
Ideating and executing campaigns end-to-end (e.g., Mother’s Day, Valentine’s Day, partnerships, product launches)
Taking rough ideas and developing them
Managing own time across multiple tasks
Writing, designing, and thinking
Knowing when to do it yourself and when to hand it off
Prioritizing tasks and meeting deadlines
Working with a team, farmer, or partner to capture content
Resizing assets, writing preview text, chasing freelancers for missing files
Using tools, including AI, to improve work
Taking ordinary things and making them feel worth paying attention to
Writing in a way that sounds like a real person
Defending design choices
Managing freelancers, agencies, or creative partners
Briefing, giving feedback, and keeping projects on track
Carrying multiple tasks simultaneously
Owning contributions and ensuring work is good
Assembling basic video edits, cutting to music
Understanding how social platforms work
Figuring things out with available resources