Creative Director
About The Position
Tricer is seeking an experienced Creative Director to lead content creation, focusing on both long-form hunt films and high-volume advertising, video, graphic design, and social media content. This role requires a strategic leader and project manager capable of building systems and teams to ensure consistent, high-quality output. The Creative Director will oversee approximately 20–40 short-form assets monthly and manage the production pipeline for about 24 hunt films. This position is not primarily hands-on but focuses on providing clear direction, managing priorities, and enabling creative professionals to deliver their best work. The role also involves actively using AI and modern creative technology to enhance production efficiency and output, including implementing tools for editing, transcription, and asset management, while ensuring ethical use of AI in content creation.
Requirements
- Five or more years of experience as a Creative Director, Creative Manager, Art Director, Creative Project Manager, or similar creative-production leader.
- Experience managing both long-form video and high-volume advertising, short-form, or social media content.
- Proven success leading at least five freelance or contract creative professionals.
- Strong understanding of video production, graphic design, post-production workflows, digital asset management, and approval processes.
- Demonstrated experience using AI, automation, or modern creative software to increase production.
- Strong project-management, budget-management, leadership, and written communication skills.
- Ability to use marketing-performance data to guide creative decisions.
- Willingness to travel periodically for shoots, hunts, and team meetings.
Nice To Haves
- Experience with an outdoor, hunting, fishing, photography, action-sports, creative agency, or production-company brand is preferred.
- Familiarity with hunting and the outdoor industry—or a genuine willingness to quickly learn the audience and culture.
- Experience with Adobe Creative Cloud, DaVinci Resolve, Descript, Topaz, Runway, or comparable platforms is strongly preferred.
Responsibilities
- Lead the production of advertisements, graphic design, photography, short-form video, social media content, and long-form hunt films.
- Provide clear creative and art direction to graphic designers, video editors, filmmakers, photographers, and contractors.
- Manage a bench of 6–7 or more contract editors and creative professionals.
- Maintain one centralized production calendar for film, advertising, and social media deliverables.
- Develop clear briefs, workflows, templates, brand standards, and digital asset libraries.
- Coordinate field production, crews, equipment, travel, and filming schedules around hunting seasons.
- Partner with marketing to understand what is working and adjust creative direction based on performance.
- Manage production budgets for contractors, software, equipment, travel, and licensing.
- Review and approve final content to ensure quality, brand consistency, and authenticity.
- Identify risks early, address delays, and keep both content pipelines moving.
- Actively use AI and modern creative technology to improve production, efficiency, and output.
- Implement tools for editing, transcription, clipping, captioning, vertical reframing, audio cleanup, upscaling, asset management, and creative variations.
- Document workflows and train employees and contractors to use new tools consistently.
- Use AI to support production—not fabricate hunts or misrepresent field experiences.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
