Creative Director - EST

HiBob•,

24d•Hybrid

About The Position

As HiBob scales from $300M+ ARR toward $1B, we are seeking a Creative Director who is both a visionary architect and a hands-on creative leader. This role will define the heartbeat of the HiBob brand, transforming it into a category-defining visual and narrative system that challenges the status quo of the HR tech space. The Creative Director will serve as the bridge between high-level brand strategy and rigorous execution, leading creative reviews and translating complex business objectives into actionable art direction. This role requires deep partnership with Brand, Regional Marketing, Demand Generation, and Product Marketing to ensure cohesive visual storytelling across all touchpoints, from TV and OOH campaigns to digital performance assets. The individual will spearhead a complete overhaul of the visual identity, creating a compelling, human-centric design language for the US market and beyond. We seek a storyteller who understands design as a business lever, with a strong graphic design background, who can see beyond the layout to build a brand that disrupts, engages, and endures. This role involves building a world-class creative culture, managing internal talent, contractors, and agencies to elevate HiBob's position as a leader in the future of work.

Requirements

Must be physically located in EST timezone.
10+ years of creative leadership in B2B SaaS or a high-growth tech environment.
Proven expertise in acting as a strategic partner to Brand Marketing leadership, with a demonstrated ability to align creative output with high-level business growth objectives.
A strong foundation in hands-on graphic design, typography, and visual layout is required to lead, critique, and elevate creative output.
Extensive experience partnering with external agencies, from onboarding and briefing to creative direction and performance oversight, to ensure global brand consistency and high-quality execution.
A world-class portfolio demonstrating mastery in brand identity, high-impact campaigns, and narrative storytelling.
Expert knowledge of modern design tools (Figma, Adobe Creative Suite) and practical experience integrating AI video/design tools (e.g., Runway, Midjourney) into production workflows.
Proven track record of managing and scaling creative teams in a matrixed, global organization.
BA in Design, Fine Arts, or a related field (Master’s preferred).

Responsibilities

Elevate HiBob’s visual identity into a distinctive, category-leading system globally.
Operationalize AI within design workflows to increase throughput while maintaining elite creative standards.
Establish and lead a scalable brand governance and creative review process to ensure quality across global campaigns.
Manage and mentor a high-performing creative team spread globally.
Spearhead our entry into high-impact brand marketing, successfully launching and scaling campaigns across TV/CTV, Out-of-Home (OOH), and experiential events.
Drive a rigorous approach to scaling on-brand paid creative, ensuring every asset is optimized for maximum market penetration and brand salience.
Define and own the long-term visual language, design system, and "brand code" for HiBob.
Lead the creative direction for brand campaigns, partnership activities, and flagship corporate activations and assets.
Direct agency partners for creative execution, ensuring all external work aligns with in-house brand standards.
Act as the ultimate guardian of the HiBob brand system, ensuring visual and narrative integrity across every global touchpoint and digital interface.
Partner with external agencies and Regional Marketing Managers to orchestrate high-quality execution that balances global standards with local market nuance.
Lead, mentor, and inspire a multidisciplinary creative team, cultivating a high-performance environment.
Manage the end-to-end creative lifecycle, from the initial spark of an idea to high-fidelity execution.
Scale creative throughput without compromising on craft, empowering the team to consistently push boundaries and maintain brand excellence across all global channels.
Oversee the translation of brand direction into scalable, high-performing creative across the full funnel.
Collaborate with the Performance Creative Engine to optimize ad iterations, variants, and digital landing pages while maintaining brand integrity.
Ensure the design system supports localized execution for regional marketing teams.
Link creative art direction to tangible business outcomes, utilizing rigorous measurement and data insights to optimize brand impact and performance.
Lead the adoption of AI-enabled design workflows (e.g., generative visual brand language) to reduce production cycle times.
Act as a guardian against "generic" AI output, ensuring brand judgment and human creativity remain the core of the function.

Benefits

Equity in a global, high-growth HR tech SaaS leader
401(k) with a 3% company match effective the month following your start date
$2,500 employee referral bonus
Medical, dental, and vision coverage from day one
$1,920 annual wellness stipend to support your physical and mental wellbeing
Annual Headspace membership and expanded wellness benefits
Hybrid working model for Bobbers in the NY metro area
Temporary work from anywhere for up to 2 months per year (after 6 months)
Generous paid time off and company holidays to rest, recharge, and enjoy
Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Your birthday off — plus a special gift from us
Home office allowance to set up your ideal workspace
Two paid Social Impact days each year to give back to causes you care about
Frequent team and company social events, both in-person and virtual
Dog friendly office